Founding GTM Lead

PassFort; San Francisco (CA); On-site; USD 120,000 - 200,000; Full time

Job summary

PassFort is looking for a Founding GTM Lead to join their San Francisco office. This full-time role involves working closely with the founders on sales and go-to-market strategies, refining operational workflows, and running GTM experiments. The successful candidate will influence positioning and directly engage with customers to understand their needs.

The compensation for this role ranges from $120,000 to $200,000 annually, depending on experience.

Qualifications

• Experience in defining and executing sales strategies.
• Proven ability to work with founders on sales processes.
• Strong communication skills for customer interaction.

Responsibilities

• Work alongside the founders on the GTM motion end to end.
• Help refine and operationalize existing strategies.
• Run and evaluate GTM experiments.
• Get close to customers and understand product-market fit.
• Help define the commercial foundation of the company.
• Over time, assist in scaling the function.

Skills

Sales strategy

GTM motion evaluation

Customer interaction

Market understanding

Collaboration

Job description

Founding GTM Lead

San Francisco, In office, Full-time

About Unsiloed

Unsiloed is building the infrastructure layer for unstructured enterprise data. We are backed by Y Combinator and a group of well-known investors and operators from the Valley. A huge amount of enterprise work still runs on documents that machines cannot read well. Loan files, broker statements, insurance claims, medical records, contracts, and financial reports. Teams pay people to read them, copy values into systems, reconcile mistakes, and chase exceptions. AI applications built on top of these documents inherit the same problems: hallucinated fields, missed line items, broken tables, and low confidence the moment anything goes into production. Unsiloed turns these documents into structured, production-grade outputs that AI systems and operational teams can actually build on. The right field, in the right schema, with the right confidence signals, at a quality customers are comfortable putting in front of their own end users. We are already in production with customers across financial services, legal, insurance, and healthcare. Some are using us to replace manual operations work that used to take entire teams. Others are building net-new AI products on top of us and taking them to market themselves. Every deal so far has been founder-led, and the next step is turning that into a repeatable go-to-market motion. On deployment, we run as a managed API, inside private VPCs, and fully on-prem for customers that require it. Our customer base sits in regulated industries with real compliance bars, and we are built for teams that care deeply about security, reliability, and deployment flexibility.

What you will do

Work alongside the founders on the GTM motion end to end

Outbound, inbound qualification, discovery calls, POCs, pricing conversations, procurement, and closing early customers.

Help refine and operationalize what is already working

Improve messaging, outbound sequences, qualification criteria, POC structure, pricing approaches, and customer workflows as we learn more about the market.

Run and evaluate GTM experiments

Outbound email, founder-led content, partnerships, communities, events, and other distribution channels. Help us figure out which motions consistently generate high-quality pipelines for a technical infrastructure product like ours.

Get close to customers and the product

You will sit in on customer calls, understand where the product is resonating or breaking down, and feed those learnings back into product, positioning, and sales strategy.

Help define the commercial foundation of the company

This is a highly collaborative role with significant influence on how we position the company, define the ICP, shape the sales process, and build the early GTM culture.

Over time, help scale the function

As the motion becomes more repeatable, you will help us think through how to grow the team across sales, outbound, partnerships, solutions engineering, and related functions.

What success looks like

In the first 3 months

• Work closely with the founders on active deals and pipeline generation
• Develop a strong understanding of the ICP and buyer pain points
• Run technical POCs with customers
• Contribute to building a more repeatable founder-assisted sales process

In 6-12 months

• Consistent pipeline generation outside founder networks
• Clear understanding of which verticals and motions convert best
• Repeatable POC and qualification process
• Improved sales velocity and conversion rates
• Early foundation for scaling the GTM organization

Compensation

The base pay range for this role is $120,000 - $200,000 per year.