Founding GTM

SketchPro; San Francisco (CA); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision coverage

Expensed lunch and dinner 5x/week inSF

Health + Wellness Stipend

Job summary

SketchPro, Inc. is hiring its first marketer to discover and tell how firms use the product. You will learn from in-house architects and customers, then turn insights into stories, videos and launches for architects and firm leaders. You’ll write, edit, and ship the work yourself, using AI tools for most production.

You’ll craft messages that explain SketchPro’s value, adapt to firm sizes, and keep web copy current as the product evolves. This role is hands-on, in-person in San Francisco.

Qualifications

• 3+ years of B2B marketing at early-stage startups.
• Storytelling and strong writing skills demonstrated in a portfolio.
• Ability to turn expert insights into compelling narratives.
• Familiarity with AI tools for production and publishing.
• Self-starter who can operate without a large marketing team.

Responsibilities

• Interview customers and in-house architects to extract project stories.
• Create content for LinkedIn, videos, demos, launches and blogs.
• Produce case studies, before/after examples and technical deep dives.
• Ground claims in evidence from real projects.
• Edit and fact-check content before publication.
• Explain SketchPro's value to firms of different sizes.
• Plan launches including message, content and distribution.
• Distribute content via LinkedIn, email, PR and events.
• Create pilot materials with engineers to support sales.

Skills

B2B marketing

Storytelling

Strong writing

AI tooling

Independent work

Tools

Video editing

No-code tools

Job description

About SketchPro

SketchPro is building the first AI architect: an AI copilot for architects and engineers that accelerates construction documentation. We work with leading architecture firms to help streamline production and deliver documentation at the highest level.

The Role

We’re hiring our first marketer to find and tell the stories of how firms use SketchPro.

SketchPro runs inside Revit, and the people who use it are experts. Architects notice quickly when marketing doesn’t understand their work. You’ll learn from our in-house architects and customers how they use the product on real projects, then turn what you learn into stories, videos, and launches for architects and firm leaders.

You’ll write, edit, and ship the work yourself, using AI tools for most of the production.

What You’ll Do

Stories & Content

• Interview customers and our in-house architects to find the story in a project: what the team was trying to do, what was hard, and what changed

• Tell those stories in LinkedIn posts, videos, demos, launch announcements, and blog posts

• Make case studies, before-and-after examples, and technical deep dives

• Ground claims in evidence from real projects and customers

• Edit and fact-check the work until it’s ready to publish

Positioning & Website

• Explain what SketchPro does and which problems it solves

• Adapt that message for different firm sizes and roles, including production staff, BIM managers, and principals

• Keep the website copy current as the product changes

• Use what you hear in customer calls and pilots to sharpen the message

Launches

• Tell the story of each product release: what changed and why it matters to architects

• Plan and ship launches, including the message, content, distribution, and follow-up

Distribution & Demand

• Get the work in front of the right people through LinkedIn, search and AI answer engines, email, PR, and referrals

• Plan our presence at industry events, and host roundtables and dinners for firm leaders

• Track how stories and channels contribute to demos and pilots, and use that to decide where to spend your time

Sales & Pilots

• Make pilot materials and decks with our Forward Deployed Architects, so people can make the case for SketchPro inside their firms

What Good Looks Like

• Our stories help architects explain SketchPro to others at their firms

• Launches show architects what changed and get firms asking for demos and pilots

• Case studies and customer stories help firms evaluate SketchPro during sales conversations and pilots

• We have a good read on which stories and channels bring in demos and pilots

What You’ll Bring

• 3+ years of B2B marketing at early-stage startups

• A portfolio of stories, content, campaigns, or launches you made yourself, and what your part was

• You write clearly and edit your own work

• You ask experts good questions and turn their answers into a story others can follow

• You use AI tools for most of your production, and you can tell when the output isn’t good enough yet

• You can figure out what to work on next without a marketing team around you

Storytelling and strong writing come first. You should also be comfortable getting the work out there and learning what brings people in.

Nice to Have

• Experience as an early or first marketing hire

• Experience marketing a technical product to expert buyers

• Experience in architecture, engineering, construction, or design software, including Revit. None is required.

• Experience editing video or comfort on camera

• A newsletter, channel, community, or side project you built yourself

• Experience with automation or no-code tools

How We Hire

We weigh work samples over resumes. Expect to walk us through things you’ve made and to work on a real SketchPro feature with one of our in-house architects.

Why Join Us

• Shape the future of how buildings get designed and built.

• Join a fast-growing, venture-backed team supported by Khosla Ventures, Neo, and top leaders from OpenAI, Ramp, Harvey, Brex, and more.

• Work in person in San Francisco with architects and engineers

• Competitive compensation ($150k-$200k salary + competitive equity)

Benefits

• Medical, Dental, Vision coverage

• Expensed lunch and dinner 5x/week in SF office

• Health + Wellness Stipend