Founding Field & Events Marketing Leader

Hyphenate; New York (NY); On-site; USD 140,000 - 170,000; Full time

Job summary

Hyphenate in New York City is building a scalable events and field-marketing program for a fast-growing finance-tech platform. You will own the events calendar, lead cross-functional planning, and design experiences that turn attendees into enterprise opportunities.

The role requires 5–8+ years in field/event marketing at B2B SaaS, with proven ROI-driven programs, budget ownership, and strong collaboration with sales and executive teams. This position sits in NYC with on-site responsibilities.

Qualifications

• 5–8+ years of experience in field, event or community marketing at a B2B SaaS/tech company.
• Built a field or events program at an early-stage company and quantified its pipeline impact.
• Managed trade-show booths (≥20x20) and evaluated cost per meeting and ROI.
• Experience handling a six-figure+ program budget and coordinating with external agencies.
• Highly organized and design-conscious; cares about the attendee experience and brand impression.
• Comfortable being measured on pipeline metrics and results.
• Calm under pressure on show days and able to rally cross-functional teams.

Responsibilities

• Build and own the events and field program: trade shows, speaking sessions, dinners, roundtables, and client communities.
• Plan owned events and sponsorships at least two quarters ahead with sales alignment and clear ROI rationale.
• Develop event concepts and formats that attract attendees and create memorable Hyphenate presence at key shows.
• Create partner and co-hosted programs and manage client/advisor communities (e.g., Slack).
• Manage a six-figure+ program budget: decide sponsorships and optimize spend for payoff.
• Collaborate with sales and leadership on target accounts, guest lists, and speaker readiness; drive post-event follow-up.
• Report event ROI and brand metrics using meetings booked, opportunities influenced, and UTMs.
• Run basic HubSpot campaigns and event lead imports; align with Content Marketing on session topics.
• Support content creation for speaking sessions and webinars with the marketing team.

Skills

Field marketing

Event marketing

Budget management

ROI measurement

Pipeline accountability

Tools

HubSpot

UTM tracking

Job description

Hyphenate in New York City is building a scalable events and field-marketing program for a fast-growing finance-tech platform. You will own the events calendar, lead cross-functional planning, and design experiences that turn attendees into enterprise opportunities.

The role requires 5–8+ years in field/event marketing at B2B SaaS, with proven ROI-driven programs, budget ownership, and strong collaboration with sales and executive teams. This position sits in NYC with on-site responsibilities.