Founding Field & Events Marketing Leader

Hyphenate; New York (NY); Sur place; USD 110 000 - 150 000; Plein temps

Résumé du poste

Hyphenate, a New York-based fintech firm, is seeking an experienced field/events marketer to build and own Hyphenate’s events and community programs. You will lead trade shows, dinners, roundtables, and client communities while aligning with sales to drive pipeline.

You’ll manage a six-figure+ program budget, design concepts that boost attendance and ROI, and collaborate with content marketing for sessions and webinars. A data-driven mindset and strong cross-functional influence are essential.

Qualifications

• 5-8+ years in field, event or community marketing at a B2B SaaS or tech company.
• Built a field or events program and demonstrated pipeline impact.
• Managed trade-show booths 20x20+ and evaluated ROI.
• Managed a six-figure+ program budget and external partners.
• Highly organized with attention to the event experience.
• Measured pipeline impact and ROI; comfortable with marketing metrics.

Responsabilités

• Build and own the events and field program: trade shows, sessions, dinners, roundtables, client communities.
• Plan owned events and sponsorships at least two quarters ahead with cross-functional buy-in.
• Develop compelling event concepts and formats to maximize booth memorability.
• Create partner and co-hosted programs; run client/advisor communities (e.g., Slack).
• Own a six-figure+ program budget and decide sponsorships and timing.
• Collaborate with sales and leadership on target accounts and guest lists; ensure readiness.
• Report ROI: meetings booked, enterprise opportunities, web/social metrics via UTMs.
• Run HubSpot campaigns and lead imports for events.
• Partner with Content Marketing for speaking sessions and webinars.

Connaissances

Field marketing

B2B SaaS

Event marketing

ROI benchmarking

Outils

HubSpot

Description du poste

Hyphenate, a New York-based fintech firm, is seeking an experienced field/events marketer to build and own Hyphenate’s events and community programs. You will lead trade shows, dinners, roundtables, and client communities while aligning with sales to drive pipeline.

You’ll manage a six-figure+ program budget, design concepts that boost attendance and ROI, and collaborate with content marketing for sessions and webinars. A data-driven mindset and strong cross-functional influence are essential.