Founding BDR

Plena Health; United States; Remote; USD 55.000 - 65.000; Vollzeit

Zusammenfassung

Plena Health is hiring its Founding Business Development Representative to own outbound pipeline generation for a remote US-based team. You will target independent practices, MSOs, and PE-backed groups, booking qualified meetings for Account Executives.

This hunter role offers growth into a full-cycle AE position and work directly with the CEO and Head of GTM. compensation highlights include OTE of $75K–$90K (base $55K–$65K, plus $15K–$25K variable), meaningful equity, comprehensive benefits,

Qualifikationen

• 2–3+ years of SDR/BDR outbound sales experience in healthcare tech.
• Experience prospecting physician practices or healthcare organizations is a plus.
• Strong written and verbal communication with executives and physicians.
• Coachable, metrics-driven, aiming to grow into a closing role.
• Familiar with CRM discipline and HubSpot is preferred.

Aufgaben

• Generate high-volume outbound outreach to specialty practices, physician groups, MSOs, and PE-backed platforms.
• Qualify inbound and outbound leads against ICP and book discovery calls for the AE team.
• Research target accounts and tailor outreach to operations and value delivery.
• Map multi-stakeholder accounts to find the right entry point.
• Support conferences and industry events with pre-show and post-show outreach.
• Maintain pipeline discipline and CRM hygiene across channels and accounts.
• Attend discovery calls/demos to build product/market fluency for a future AE move.
• Provide market feedback to sharpen messaging and targeting.

Kenntnisse

SDR/BDR experience

Healthcare vertical SaaS

Hunter mentality

CRM discipline (HubSpot)

Executive-level communication

Tools

HubSpot

Jobbeschreibung

Founding Business Development Representative (BDR)

Plena Health · Remote (US) · Full-time

About Plena

Plena is building the AI operating layer for specialty medical practices. Healthcare practices still run huge parts of their operations through phone calls, faxes, manual data entry, spreadsheets, and repetitive EHR work. We automate those workflows end to end, across fax management, referrals, scheduling, patient calls and texting, intake, and procedure prep, integrating directly into the EHRs and practice management systems practices already use.

We work across specialties including gastroenterology, orthopedics, urology, ophthalmology, cardiology, and dermatology, and sell into independent medical practices, MSOs, and private equity-backed specialty groups. We're backed by Y Combinator and already working with some of the largest specialty medical groups in the country.

We're hiring our first dedicated Founding Business Development Representative to build the top of our sales funnel.

The Role

You'll own outbound pipeline generation for Plena, opening doors with independent practices, MSOs, and PE-backed specialty groups and booking qualified meetings for our Account Executives. You'll reach practice administrators, CEOs, COOs, physicians, and VPs/Directors of Practice Management, the same buyers our AEs close.

This is a hunter's role. We have a clear market, strong customer traction, and a sales playbook, and we need someone who will work it relentlessly: researching accounts, starting conversations, and turning cold relationships into real opportunities. It's also a growth seat. You'll learn our market and product from the ground up, sit in on discovery calls and demos, and strong performers move into a full-cycle Account Executive role.

What You'll Do

• Run high-volume, omnichannel outbound (email, phone, LinkedIn) into specialty practices, physician groups, MSOs, and PE-backed platforms
• Research target accounts and tailor outreach to how each practice operates and where Plena can create operational and financial value
• Qualify inbound and outbound leads against our ICP and book discovery calls for the AE team
• Map multi-stakeholder accounts across operational, executive, and clinical leaders to find the right entry point
• Support conferences and industry events: pre-show outreach, booth coverage, and post-show follow-up
• Follow up persistently and keep momentum moving from first touch to booked meeting
• Maintain pipeline discipline and CRM hygiene, tracking outreach by channel, specialty, and account
• Sit in on discovery calls and demos to build product and market fluency ahead of a move into a closing role
• Bring market feedback back to the team to sharpen messaging, sequences, and targeting
• Hit weekly and monthly qualified meeting targets
  

What We're Looking For

• 2 to 3+ years of SDR/BDR or outbound sales experience, ideally in healthcare technology or vertical SaaS
• Exposure to physician practices, specialty medical groups, MSOs, or similar healthcare organizations is a strong plus
• Familiarity with GI, orthopedics, urology, or cardiology practices is a bonus
• A true hunter mentality: energized by prospecting, cold calling, and opening doors
• Sharp written and verbal communication, comfortable speaking with practice administrators, executives, and physicians
• Coachable and metrics-driven, with a clear desire to grow into a closing role and the discipline to earn it
• High urgency, follow-through, and strong CRM discipline (HubSpot or equivalent)
• Comfortable operating with a high degree of ownership in a fast-moving startup
• Willing to travel occasionally for conferences and team events

Experience prospecting AI, automation, patient access, practice management, revenue cycle, scheduling, or communications technology into US healthcare practices is a strong advantage.

What Makes This Role Different

This isn't a seat where you work a list someone else built. You'll be the first BDR at Plena, shaping how we prospect and setting the bar for every BDR we hire after you. You'll work directly with our CEO and Head of GTM, and there's a clear path to a full-cycle AE role for people who perform.

Compensation & Benefits

• OTE: $75K to $90K (base $55K to $65K plus $15K to $25K variable tied to qualified meetings, uncapped with accelerators for overperformance)
• Clear promotion path to Account Executive, with AE-level base and OTE at that point
• Meaningful equity in a fast-growing, venture-backed company
• Comprehensive health, dental, and vision coverage
• Paid time off
• Remote-first, based in the United States