Founding BD & Sales Lead

Kodaowl; United States; Remote; USD 120,000 - 210,000; Part time

Job summary

Kodaowl is seeking a fractional Founding Go-to-Market Lead in the United States to define and execute the company's commercialization and revenue growth strategy. You will blend strategic thinking with hands-on execution to shape market positioning, pricing, and demand generation while building the early GTM engine.

You will personally drive sales opportunities, create compelling materials, and align cross-functional teams with a sharp focus on cybersecurity markets, SMBs, MSPs, and MSSPs.

Qualifications

• Experience bringing emerging B2B SaaS products to market.
• Ability to establish differentiated positioning and sustainable pricing.
• Hands-on leadership blending strategy with execution.
• Willing to personally drive commercialization and sales.
• Understanding of cybersecurity markets, SMBs, MSPs, MSSPs.

Responsibilities

• Define ideal customer profile, buyer personas, and target market segments.
• Develop product positioning, value propositions, and commercialization strategy.
• Develop competitive SaaS pricing and subscription models.
• Develop and execute initial customer acquisition strategy and sales pipeline.
• Conduct targeted outreach, product demonstrations, and lead sales discussions.
• Create marketing materials, professional presentations, and demand generation strategies

Job description

Kodaowl is an early-stage cybersecurity technology company building an AI-native exposure and risk intelligence platform designed to help organizations discover assets, identify vulnerabilities, correlate security evidence, and prioritize risks. The company is seeking a fractional Founding Go-to-Market Lead to establish and execute the company's product commercialization and revenue growth strategy. This is a hands-on leadership opportunity reporting directly to the Founder & CEO, combining strategic thinking with practical execution on market positioning, pricing strategy, sales development, and demand generation.

What you'll do:

• Define ideal customer profile, buyer personas, and target market segments;
• Develop product positioning, value propositions, and commercialization strategy;
• Develop competitive SaaS pricing and subscription models;
• Develop and execute initial customer acquisition strategy and sales pipeline;
• Conduct targeted outreach, product demonstrations, and lead sales discussions;
• Create marketing materials, professional presentations, and demand generation strategies

What they're looking for:

• Experience bringing emerging B2B SaaS products to market;
• Ability to establish differentiated positioning and sustainable pricing;
• Hands-on leadership combining strategic thinking with practical execution;
• Comfortable developing commercialization strategy and personally driving sales opportunities;
• Understanding of cybersecurity markets, SMBs, MSPs, and MSSPs