Footwear Color Designer — Hybrid, Trend-Driven

New Balance; Lawrence (MA); Hybrid; USD 87,000 - 137,000; Full time

Benefits offered by this job

Medical insurance (3 options)

Dental insurance

Vision insurance

Life insurance

401K plan

Tuition reimbursement

Student loan support ($100/month)

Lifestyle reimbursement ($1,000/yr)

Vacation (4 weeks)

Job summary

New Balance in Lawrence, MA is seeking a footwear color and graphic designer to join a collaborative design team. You will drive color direction, develop material concepts, and create tech packs for footwear product lines, partnering with Design, Product Management, and Development to move concepts from idea to market.

The role emphasizes color storytelling, Adobe Illustrator expertise, and the ability to manage multiple projects in a hybrid in-office setting (Tue–Thu).

Qualifications

• Bachelor’s degree in Graphic Design, Industrial Design, Fashion Design, Footwear Design, or a related field.
• 1–3 years of experience in footwear, apparel, accessories, color design, or related product creation discipline.
• Strong understanding of color theory and color storytelling.
• Proficiency in Adobe Creative Suite, especially Illustrator; Photoshop a plus.
• Strong presentation and communication skills.

Responsibilities

• Partner with senior designers and cross-functional teammates to create color, material, and graphic concepts for running footwear.
• Research and analyze consumer, market, and industry trends to inform seasonal color direction and storytelling.
• Apply color and graphic solutions to footwear products aligned with design vision, product strategy, and insights.
• Collaborate with Design, Product Management, and Development to ensure execution from concept to commercialization.
• Create and maintain detailed tech packs and communicate with development partners.
• Support color reviews, presentation materials, and design meetings across the process.
• Execute projects within timelines with accuracy and attention to detail.
• Contribute to a fast-paced, collaborative creative environment.

Skills

Color theory

Communication

Organizational skills

Creativity

Education

Bachelor's degree in Graphic Design, Industrial Design, Fashion Design, Footwear Design or related field

Tools

Adobe Illustrator

Adobe Photoshop

Job description

New Balance in Lawrence, MA is seeking a footwear color and graphic designer to join a collaborative design team. You will drive color direction, develop material concepts, and create tech packs for footwear product lines, partnering with Design, Product Management, and Development to move concepts from idea to market.

The role emphasizes color storytelling, Adobe Illustrator expertise, and the ability to manage multiple projects in a hybrid in-office setting (Tue–Thu).