Food & Drink Social Media Storyteller (Part-Time)

AgUpdate; Pittsburgh (Allegheny County); Hybrid; USD 28,000 - 40,000; Part time

Job summary

PennLive in Pittsburgh is seeking a creative, digitally savvy Social Media Creator to produce engaging, platform-native content for Facebook, Instagram, TikTok and YouTube. This part-time, six-month role focuses on telling compelling local stories, collaborating with reporters, and optimizing posts to grow audience loyalty across Western PA and beyond.

The ideal candidate will craft social cards, vertical videos, explainers and other visuals, while monitoring performance to inform future

Qualifications

• Bachelor's degree or equivalent experience in journalism, communications.
• Experience building audiences on social platforms.
• Proven ability to tell stories across Facebook, Instagram, TikTok and YouTube.
• Strong writing and organizational skills.
• Proactive and trend-aware with quick turnaround.

Responsibilities

• Create and publish platform-native content for Facebook, Instagram, TikTok and YouTube.
• Collaborate with reporters and editors to identify content opportunities.
• Produce social media cards, vertical video and short-form explainers.
• Track performance and inform strategy.
• Meet with sources or cover events as needed.

Skills

Social media storytelling

Platform optimization

Audience engagement

Analytics reporting

Remote work capability

Excellent writing

Visual storytelling

Education

Bachelor's degree in journalism, communications, or related field

Tools

Video editing

Graphic design tools

Animation/GIF creation

Job description

PennLive in Pittsburgh is seeking a creative, digitally savvy Social Media Creator to produce engaging, platform-native content for Facebook, Instagram, TikTok and YouTube. This part-time, six-month role focuses on telling compelling local stories, collaborating with reporters, and optimizing posts to grow audience loyalty across Western PA and beyond.

The ideal candidate will craft social cards, vertical videos, explainers and other visuals, while monitoring performance to inform future