FMB Local Market Marketing Lead

Suntory Global Spirits; Madison (WI); On-site; USD 90,000 - 150,000; Full time

Job summary

Suntory Global Spirits invites a strategic Field Marketing leader to shape local market programs in Wisconsin, translating national priorities into commercial growth. Lead activation, partnerships and education across brand, sales and distributors to drive trial and visibility.

You will manage brand investments, analyze market trends, and align initiatives with KPIs while maintaining compliant, high-quality execution and strong cross-functional collaboration across teams in a dynamic environment.

Qualifications

• 5+ years of experience in Commercial Marketing, Field Marketing, Trade Development, Brand Marketing or related discipline.
• Experience in beverage alcohol, FMB, beer, ready-to-drink, convenience, grocery or similar regulated category.
• Deep understanding of local communities, venues and social environments influencing in-market activity.
• Entrepreneurial and resourceful, capable of building brands from the ground up.
• Ability to leverage local networks across bars, hospitality, events and community groups.
• Ability to translate brand strategy into locally relevant programs driving engagement.
• Experience budgeting, forecasting and disciplined deployment of resources.
• Strong influence, communication and collaboration across cross-functional teams.
• Willingness to travel up to 50%.

Responsibilities

• Develop local market and field marketing plans translating national priorities into growth programs.
• Partner with Sales, market leadership and distributors to align programs with local needs.
• Evaluate feasibility, timing, approvals and distributor readiness.
• Lead launches, sampling, experiential programs and partnerships to drive trial and visibility.
• Identify local partnerships to strengthen brand presence.
• Develop execution briefs, timelines and standards for consistent activation.
• Connect Brand, Sales, distributors and cross-functional partners for effective local execution.
• Provide brand education and selling support including positioning and consumer targets.
• Build retailer and distributor relationships to identify opportunities.
• Share insights to improve future planning.
• Manage brand investment planning, forecasting and allocation against priorities.
• Analyze market trends and performance metrics to optimize programs.
• Ensure compliant, high-quality execution with legal and age-gating adherence.
• Operate with agility and inclusivity in evolving environments.

Skills

Commercial Marketing

Beverage Industry

Local Market Expertise

Entrepreneurial Mindset

Networking

Marketing Acumen

Brand Investment

Influence & Collaboration

Travel

Tools

Microsoft Office

Salesforce

SAP

Job description

Suntory Global Spirits invites a strategic Field Marketing leader to shape local market programs in Wisconsin, translating national priorities into commercial growth. Lead activation, partnerships and education across brand, sales and distributors to drive trial and visibility.

You will manage brand investments, analyze market trends, and align initiatives with KPIs while maintaining compliant, high-quality execution and strong cross-functional collaboration across teams in a dynamic environment.