Flexible, Data-Driven Campaign Manager

Reed Exhibitions Australia Pty Ltd; Richmond (VA); On-site; USD 65,000 - 95,000; Full time

Job summary

Reed Exhibitions Australia Pty Ltd in Richmond, Virginia, seeks a Marketing Campaign Manager to lead integrated campaigns across digital and traditional channels, using data and audience insights to shape strategy and drive measurable results.

You will partner with Content and Creative teams to ensure brand alignment, manage budgets, analyze performance, and optimise future strategies while maintaining strong client relationships and ensuring inclusive marketing practices.

Qualifications

• Proven experience leading multi-channel campaigns.
• Strong ability to manage key accounts and relationships.
• Excellent cross-functional collaboration and communication.
• Expertise in audience insights and segmentation.
• Ability to translate data into actionable strategies.
• Skilled in budgeting and resource optimisation.
• Attention to detail with strong project management.
• Commitment to inclusive, accessible marketing practices.

Responsibilities

• Develop and manage integrated campaign plans across digital and traditional channels to achieve business objectives.
• Oversee campaign budgets, ensuring efficient resource allocation and maximum ROI.
• Analyze campaign performance and provide actionable insights to optimise future strategies.
• Collaborate with Content and Creative teams for brand/content alignment.
• Use market research and audience segmentation to inform strategies.
• Partner with the Data Operations Manager to leverage audience insights for targeted campaigns.
• Maintain strong relationships with key accounts and stakeholders.
• Identify opportunities to improve campaign effectiveness and innovation.

Skills

Campaign management

Key account management

Cross-functional teamwork

Data analysis

Budget management

Audience insights

Segmentation

Communication

Job description

Reed Exhibitions Australia Pty Ltd in Richmond, Virginia, seeks a Marketing Campaign Manager to lead integrated campaigns across digital and traditional channels, using data and audience insights to shape strategy and drive measurable results.

You will partner with Content and Creative teams to ensure brand alignment, manage budgets, analyze performance, and optimise future strategies while maintaining strong client relationships and ensuring inclusive marketing practices.