Fitness Marketing & Sales Director

Premier Martial Arts International; Atlanta (GA); On-site; USD 30,000 - 65,000; Full time

Job summary

Premier Martial Arts International in Atlanta, Georgia is looking for a full-time Fitness Marketing & Sales Director who is passionate about promoting the benefits of martial arts and fitness. The role involves generating leads, driving marketing programs, and coordinating community events to increase membership sales.

The ideal candidate will have a sales-driven attitude, strong communication skills, and the ability to work flexible hours. No prior martial arts experience is required.

Qualifications

• Can-do attitude and strong attention to detail.
• Ability to work varied schedules including evenings and weekends.
• Ability to manage multiple priorities and time constraints.

Responsibilities

• Execute lead generation through advertising and promotions.
• Drive marketing programs to increase membership sales.
• Coordinate community events to engage with prospective students.

Skills

Self-starter

Sales-driven

Strong communication

Interpersonal skills

Team player

Job description

Job Summary

Our Fitness Marketing & Sales Directors are people who are passionate about the value martial arts and fitness adds to a person’s life. They must be fully invested to market and sell martial arts lessons to the whole community. A successful director can double the gross income of a studio. They are usually the first and most important contact that a prospective student/client has with a school. They must be friendly, professional, personable, and approachable. Being detailed and organized is key! No prior martial arts experience needed.

Responsibilities

• Execute lead generation (systems provided) in monthly advertising and promotions
• Follow and complete daily task and business statistics tracking in the Management Manual
• Drive marketing programs to increase student membership sales
• Assist with facility management: ensuring the facility is clean, safe, and upholds brand standards
• Coordinate and execute community events regularly to engage with prospective students/clients (Parent’s Night Out, White Belt Buddy Bash)
• Oversee and implement all corporate initiatives and activities including marketing campaigns and community/event sponsorships
• Accomplish new membership monthly goals
• Accomplish upgrade goals for all upgrade programs
• Sell 90%-100% of equipment packages of Basic, Black Belt, Premier Training, and other programs
• Accomplish overall studio revenue goals through down payments, paid-in-fulls, and equipment packages for new and upgrade membership sales, plus miscellaneous pro shop sales, tournaments, testing fees, and events

Qualifications

• Can‑do attitude as a self‑starter with strong attention to detail
• Sales‑driven attitude
• Strong desire to make an impact
• Ability to work a varied schedule including evenings, weekends, and holidays
• Ability to work in conditions with multiple priorities, extended schedules, and specific time constraints
• Strong communication and interpersonal skills
• Team player
• Ability to communicate clear decisions, next steps, and accountability

Premier Martial Arts is an equal opportunity employer.

Job Type: Full‑time