Fitness Manager I — Lead Coaches, Grow PT Revenue

BFit Gyms; Moraga (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Medical and dental coverage

401(k) with match

Complimentary gym membership

Job summary

24 Hour Fitness is seeking an FM I to ensure a premier fitness experience for every member. You will hire and develop coaches, drive PT and dotFIT revenue, and manage client relationships while overseeing a heavy personal training load.

The role advances fitness goals, leads group classes, and supports onboarding with a focus on member outcomes and club performance in a dynamic health club setting.

Qualifications

• Sales and team leadership experience.
• Exercise science knowledge, including technique and program design for personal training and group fitness.
• Strong coaching, communication, and interpersonal skills with a sincere desire to help members and team members reach their goals.
• Willingness to collaborate and support team members across departments.
• High school diploma or GED.
• Current national personal training certification from an approved organization (ACSM, ACE, NASM, NSCA, NCSF, NESTA, NFPT, IFPA, or The Cooper Institute).
• Current CPR and AED certification from an approved organization.

Responsibilities

• Leads the club fitness team of Master Coaches, Fitness Coaches, and Group X Coaches, partnering closely with the GM and SSM.
• Delivers monthly, quarterly, and annual PT and dotFIT revenue budgets for a club producing $25,000--$49,999 per month, and grows revenue toward the $50,000 monthly FM II tier.
• Achieves at least 80% of both PT and dotFIT goals to qualify for the monthly revenue bonus.
• Personally sells at least $3,000 in PT and $300 in dotFIT each pay period.
• Personally services PT sessions or teaches Group X classes, up to 30 sessions per week.
• Uses approximately 10 non-session hours per week for hiring, coaching, scheduling, and administration.
• Hires, trains, and ramps Fitness Coaches and Group X Coaches to meet club staffing needs.
• Coaches team members on consultative selling and how to connect fitness offerings to member goals.
• Drives client retention and resigns through session quality, progress tracking, and consistent follow-up.
• Ensures high-quality programming through regular session and class observations and feedback.
• Builds and manages Group X class schedules and coverage, and delivers Group X penetration goals.
• Builds weekly fitness team schedules within PT and Group X labor budgets, ensuring compliance with Time and Labor, non-session hour, session protocol, and overtime guidelines.
• Supports new member onboarding, performs turnovers for the Sales and Service team, and manages fitness and Group X equipment ordering.
• Serves as manager on duty as needed to resolve member concerns, and escalates team member performance gaps beyond coaching to the GM.

Skills

Sales leadership

Coaching

Communication

Interpersonal skills

Education

National personal training certification (ACSM/ACE/NASM etc.)

CPR and AED certification

Job description

24 Hour Fitness is seeking an FM I to ensure a premier fitness experience for every member. You will hire and develop coaches, drive PT and dotFIT revenue, and manage client relationships while overseeing a heavy personal training load.

The role advances fitness goals, leads group classes, and supports onboarding with a focus on member outcomes and club performance in a dynamic health club setting.