Fitness Director

Workout Anytime - Grove; Reidsville (NC); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Employee discounts

Free uniforms

Health insurance

Opportunity for advancement

Paid time off

Training & development

Job summary

Workout Anytime - Grove in Reidsville is seeking a Fitness Director to drive Personal Training revenue, build a high-performing team, and enhance client experience. This full-time role requires 1–3+ years of experience in sales, fitness, or leadership.

The ideal candidate will possess a Personal Training Certification and CPR/AED certification, with a strong background in team leadership and client retention strategies. Join a results-driven organization focused on growth and accountability.

Qualifications

• 1+ year of fitness, sales, or leadership experience preferred.
• Ability to obtain a Personal Training Certification within 6 months.

Responsibilities

• Lead all PT sales and client conversions.
• Ensure all clients are onboarded and serviced properly.
• Lead, coach, and develop a team of trainers.
• Maintain accurate schedules and reporting.

Skills

Personal Training Sales

Team Leadership

Client Experience Management

Sales Coaching

Education

Personal Training Certification (NASM, ACE, NSCA, etc.)

CPR/AED Certification

Job description

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Employee discounts
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development

Workout Anytime – Reidsville

Position Type: Full-Time

Experience Level: 1–3+ years (Sales, Fitness, or Leadership preferred)

Who We Are

Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a “clock-in, train clients, and leave” environment—we are a results-driven organization built on accountability, leadership, and growth.

The Opportunity

The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department.

Mission of the Role

• Drive Personal Training revenue growth
• Build and lead a team of high-performing coaches
• Deliver an elite client experience that drives retention
• Execute Workout Anytime systems that produce consistent results

What You’ll Be Responsible For

1. Personal Training Sales & Revenue (Primary Focus)

• Lead all PT sales and client conversions
• Drive Personal Training Experiences (PTEs) and Kickstart sessions
• Own monthly PT revenue performance
• Coach trainers on sales, objections, and closing
• Partner with GM to convert new members into PT clients

2. Client Experience & Retention

• Ensure all clients are onboarded and serviced properly
• Monitor attendance, engagement, and retention
• Resolve member concerns, delinquents, and cancellations
• Maintain a high-level client experience

3. Team Leadership & Development

• Lead, coach, and develop a team of 4–7 trainers
• Conduct daily check-ins, roleplay, and weekly performance reviews
• Run monthly team trainings (sales, anatomy, retention)
• Hold coaches accountable to performance standards

4. Operations & Execution

• Maintain accurate schedules, reporting, and systems
• Track production daily and submit required reports
• Ensure compliance with all company systems and standards
• Maintain cleanliness, professionalism, and brand standards

  Requirements

  • Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
  • CPR/AED Certified
  • 1+ year fitness, sales, or leadership experience preferred