Fitness Director

Workout Anytime Dallas; Lafayette (TN); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401(k)

Employee discounts

401(k) matching

Bonus based on performance

Free uniforms

Opportunity for advancement

Paid time off

Training & development

Job summary

Workout Anytime Lafayette is seeking a Fitness Director to drive Personal Training revenue, lead a team of 4–7 trainers, and deliver an elite client experience that boosts retention. This full-time, on-site role requires leadership, strong communication, and a sales-driven mindset to build a high-performing PT department.

Responsibilities include overseeing PT sales, coaching staff, and ensuring compliant operations while maintaining brand standards and delivering growth for members and the team.

Qualifications

• Sales-driven mindset and leadership capabilities.
• Strong coaching and communication skills.
• Experience leading a team of fitness trainers.

Responsibilities

• Lead PT sales and client conversions to grow revenue.
• Ensure onboarding, engagement, and retention of clients.
• Coach and develop a team of 4–7 trainers and drive performance.
• Maintain schedules, reporting, and adherence to brand standards.

Skills

Sales

Leadership

Coaching

Education

Personal Training Certification (NASM, ACE, NSCA, etc.)

Job description

Benefits:

• 401(k)
• Employee discounts
• 401(k) matching
• Bonus based on performance
• Free uniforms
• Opportunity for advancement
• Paid time off
• Training & development

Fitness Director

Workout Anytime – Lafayette TN

Position Type:

Full-Time

Experience Level:

1–3+ years (Sales, Fitness, or Leadership preferred)

Who We Are

Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a “clock-in, train clients, and leave” environment—we are a results-driven organization built on accountability, leadership, and growth.

The Opportunity

The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department.

Mission of the Role

• Drive Personal Training revenue growth
• Build and lead a team of high-performing coaches
• Deliver an elite client experience that drives retention
• Execute systems that produce consistent results

What You’ll Be Responsible For

1. Personal Training Sales & Revenue (Primary Focus)

• Lead all PT sales and client conversions
• Drive Personal Training Experiences (PTEs) and Kickstart sessions
• Own monthly PT revenue performance
• Coach trainers on sales, objections, and closing
• Partner with GM to convert new members into PT clients

2. Client Experience & Retention

• Ensure all clients are onboarded and serviced properly
• Monitor attendance, engagement, and retention
• Resolve member concerns, delinquents, and cancellations
• Maintain a high-level client experience

3. Team Leadership & Development

• Lead, coach, and develop a team of 4–7 trainers
• Conduct daily check-ins, roleplay, and weekly performance reviews
• Run monthly team trainings (sales, anatomy, retention)
• Hold coaches accountable to performance standards

4. Operations & Execution

• Maintain accurate schedules, reporting, and systems
• Track production daily and submit required reports
• Ensure compliance with all company systems and standards
• Maintain cleanliness, professionalism, and brand standards

What We’re Looking For

• Sales-driven mindset
• Leadership ability and accountability
• Strong communication and coaching skills
• High energy and urgency
• Ability to hold a team accountable to performance

Requirements

• Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
• CPR/AED Certified
• 1+ year fitness, sales, or leadership experience preferred
• Ability to work flexible hours, including evenings and weekends