First Product Marketing Lead, Fintech Payments & Risk

3Search; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health and dental insurance

Equity grants

Team bonus pool

Lunch on Thursdays

Job summary

3Search in New York is hiring the first Product Marketing hire to own how the company talks about its fintech product—from technical depth to business outcomes. You’ll report to the Head of Marketing and collaborate with Product, Demand Gen, Sales and a future partnerships hire.

This is a strategic operator role to set the narrative and scale it across website, sales and customer touchpoints. You will own positioning, product pages, launches, sales enablement and competitive intelligence,

Qualifications

• Experience in product marketing for a B2B product, owning positioning and messaging end to end.
• Experience in sales enablement and competitive intelligence with battle cards and trainings.
• Comfortable talking to customers and turning feedback into messaging.
• Grounding in fintech/payments or financial infrastructure is a plus.
• Background in content marketing, sales, solutions or customer success is valuable.
• Strong writing and ownership of copy across channels.

Responsibilities

• Own positioning and messaging for every product across channels.
• Own product pages and vertical narratives on the website.
• Lead launches and produce blog posts, changelog entries, and newsletters.
• Build sales enablement materials and run enablement sessions.
• Track competitors and build battle cards for sales use.
• Conduct customer and prospect interviews and feed insights to Product.
• Create case studies that prove value to buyers.
• Define ICP and personas and align with demand generation.
• Develop partner marketing narratives over time.

Skills

Positioning & messaging

Sales enablement

Competitive intelligence

Customer interviews

Strong writing

Content marketing

Tools

Webflow

Job description

3Search in New York is hiring the first Product Marketing hire to own how the company talks about its fintech product—from technical depth to business outcomes. You’ll report to the Head of Marketing and collaborate with Product, Demand Gen, Sales and a future partnerships hire.

This is a strategic operator role to set the narrative and scale it across website, sales and customer touchpoints. You will own positioning, product pages, launches, sales enablement and competitive intelligence,