First Marketing Leader: Growth & Demand Engine

LettrLabs; Culver City (CA); On-site; USD 200,000 - 265,000; Full time

Benefits offered by this job

On-site HQ in LA

Competitive salary

Equity and benefits

Career growth opportunities

Job summary

LettrLabs, a LA-based marketing platform, seeks its first Marketing Leader to build the demand engine and scale a growing pipeline. You will own marketing end-to-end and lead a three-person team, ensuring every program ties back to revenue.

You will manage budget and ABM programs for enterprise targets, while partnering with Sales to improve funnel performance. 8–10 years in B2B SaaS marketing is required.

Qualifications

• 8–10 years in B2B SaaS or technology marketing with demand gen/growth focus.
• Proven track record in building pipeline and revenue impact with CAC/ROAS data.
• Experience with self-service/PLG and sales-led enterprise motions.
• Lifecycle and growth marketing fluency; able to set strategy and guide an IC.
• Experience building or scaling ABM programs for high-value accounts.
• Hands-on paid acquisition across search and social; managed budgets directly.
• Experience owning a marketing budget and ROI accountability.
• HubSpot proficiency and modern analytics stack knowledge (GA4, Google Ads, LinkedIn Ads).
• Experience hiring and managing a lean in-house team with agencies.
• Startup and agency experience; you know what great looks like.

Responsibilities

• Own end-to-end marketing strategy including demand gen, lifecycle, field events, and budget.
• Manage budget across paid media, trade shows, and demand programs.
• Build and scale ABM for enterprise accounts with multi-million targets.
• Lead a three-person team: growth/demand, field events, lifecycle marketing.
• Define the ROI framework and reporting for CAC, pipeline, and payback.
• Partner with Sales to improve lead quality, funnel conversion, and pipeline efficiency.
• Set lifecycle strategy and direct growth programs.
• Oversee product marketing needs via sprint-based contractors when needed.
• Lead go-to-market for new product launches and vertical expansions.

Skills

Demand generation

Growth marketing

ABM programs

Budget ownership

Team leadership

Marketing analytics

HubSpot

PLG experience

Enterprise marketing

Paid acquisition

Lifecycle marketing

Tools

HubSpot

Google Ads

LinkedIn Ads

GA4

Job description

LettrLabs, a LA-based marketing platform, seeks its first Marketing Leader to build the demand engine and scale a growing pipeline. You will own marketing end-to-end and lead a three-person team, ensuring every program ties back to revenue.

You will manage budget and ABM programs for enterprise targets, while partnering with Sales to improve funnel performance. 8–10 years in B2B SaaS marketing is required.