Firearms Sales Specialist — Safety & Training

Ultipro; Manitowoc (WI); On-site; USD 22,000 - 30,000; Full time

Job summary

Fleet Farm in Manitowoc, WI is seeking a Firearms Specialist to act as the in-store expert for firearms and ammunition sales. You will connect with customers, assess needs, recommend products, and drive sales while ensuring compliance with all laws and store policies.

The role requires educating customers on firearm functionality, safety, and proper handling, completing necessary paperwork, and operating POS and licensing systems. Team members must stay compliant and promote loyalty programs.

Qualifications

• Knowledge of firearm safety, handling, and operation.
• Ability to educate customers on firearm functionality.
• Understanding and compliance with federal, state, and local laws.
• Ability to complete firearm sale paperwork.

Responsibilities

• Educate customers on firearm functionality, including breaking down a firearm and teaching customers how all of the parts function and work together.
• Teach and train customers how to safely use firearms.
• Complete all local/state/federal paperwork required for the sale of firearms.
• Assist customers with finding and ordering product.
• Understand and operate both the Point of Sale and DNR licensing system.
• Knowledge of sporting goods electronics, including GPS Units, fish locators, and electronic navigational charts.
• Build planograms in Sport & Outdoor and understand the flow of the retail floor help meet the customer’s needs.
• Receive merchandise and understand the return/service policies.
• Ensure federal, state, and local compliance to protect the store’s FFL and adhere to company policy on the handling and inventory of firearms.
• Positive promotion of Fleet Farm customer loyalty program, credit card, and other company initiatives.

Skills

Firearms knowledge

Customer service

Sales skills

Compliance awareness

Communication

Education

High School Diploma or GED

Tools

Point of Sale system

DNR licensing system

Inventory management

Job description

Fleet Farm in Manitowoc, WI is seeking a Firearms Specialist to act as the in-store expert for firearms and ammunition sales. You will connect with customers, assess needs, recommend products, and drive sales while ensuring compliance with all laws and store policies.

The role requires educating customers on firearm functionality, safety, and proper handling, completing necessary paperwork, and operating POS and licensing systems. Team members must stay compliant and promote loyalty programs.