FinTech Copywriter: Landing Pages & Investor Emails

DealMaker; United States; Hybrid; USD 68,000 - 92,000; Full time

Benefits offered by this job

Equity opportunity

Medical, vision, & dental

AI writing tools

Job summary

DealMaker is a fast-growing fintech transforming the capital-raising landscape. We are seeking a writer who crafts high-performing landing pages and lifecycle emails for investment campaigns, using data, AI thoughtfully, and strong judgment to improve conversions.

You will own the conversion moment across landing pages, emails, and nurture sequences, collaborating with marketing and CRO teams while ensuring factual accuracy and compliance.

Qualifications

• Proven experience writing conversion-focused copy, ideally in direct response, financial publishing, lifecycle, or high-stakes B2C environments
• Strong portfolio demonstrating copy tied to performance outcomes (conversions, CTR, revenue)
• Deep understanding of investor psychology. You know that someone writing a $1,000 check to a startup isn't just buying a product. They're making a bet, joining a story, and managing risk in their head in real time.
• Real fluency with AI writing tools. You've built workflows, prompts, and systems that let you ship more without dropping quality. You can articulate where AI accelerates your work and where human judgment is irreplaceable.
• Strong editorial judgment. You can generate volume with AI but know what's good enough to ship and what needs another pass.
• Comfort working inside a CRO process. You think in hypotheses and tests, not just drafts.
• You understand objection handling. You know that leads who don't convert usually have a specific unanswered question, and you write to surface and resolve it, whether that happens on a landing page or in an email.
• Strong collaborator. You're comfortable when your copy is one input among many. CROs will push back on hypotheses, designers will reshape your layouts, other writers will edit your drafts. You see this as the work, not friction.
• Clean, specific, factual prose. No "revolutionary technology" or "game-changing opportunity." You reach for the concrete detail that makes a claim land.
• Ambition and self-direction. You want to see conversion data, propose tests, and own outcomes. Not just deliver drafts and wait for feedback.
• Passionate about startups, investing, and business

Responsibilities

• Write landing pages for paid ad traffic, offering pages, and investment campaigns
• Develop hero copy, section flows, and CTAs grounded in investor psychology and offer specifics
• Translate dense pitch decks, financials, and offering documents into clear, compelling investor-facing copy
• Partner with the marketing team on landing page strategy and post-click experience
• Maintain factual accuracy and compliance across every deliverable
• Build email funnels that move investors through consideration and commitment without feeling like a pitch sequence
• Write welcome series, nurture sequences, re-engagement campaigns, and conversion-focused sends
• Understand what leads have already seen at the top of funnel and write copy that advances the conversation, not restarts it
• Map copy to funnel stage so each touchpoint does its specific job
• Use AI tools to accelerate research, drafting, variation testing, and production
• Build copy frameworks, prompts, and templates the broader team can adopt
• Identify where AI improves speed and scale, and where human judgment is irreplaceable
• Analyze performance metrics (CTR, CVR, conversion rate, email open and click-through rates) to inform copy decisions
• Design and run A/B tests on landing pages, headlines, hooks, CTAs, and email sequences
• Iterate based on what's actually converting, not what sounds good in a doc
• Work closely with the conversions team day-to-day (other writers, CRO, web designers)
• Partner with creatives, marketers, and account leads across the broader agency on cross-functional work
• Comfortable with feedback and review cycles. You own your copy and push back when it matters, but you don't get precious about drafts.

Skills

Conversion copywriting

Performance copy portfolio

Investor psychology

AI writing tools

Editorial judgment

CRO process

Objection handling

Collaborative mindset

Clear prose

Self-motivation

Startup investing

Tools

AI writing tools

Job description

DealMaker is a fast-growing fintech transforming the capital-raising landscape. We are seeking a writer who crafts high-performing landing pages and lifecycle emails for investment campaigns, using data, AI thoughtfully, and strong judgment to improve conversions.

You will own the conversion moment across landing pages, emails, and nurture sequences, collaborating with marketing and CRO teams while ensuring factual accuracy and compliance.