Controller

EllaOla; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

A premium family wellness brand in New York City seeks a Controller to lead budgeting, manage monthly closes, and provide financial insights to drive company growth. Candidates should have a Bachelor's degree in Accounting, Finance, or Economics, along with 4–8 years of experience in FP&A or corporate finance. Experience with QuickBooks and advanced Excel skills are essential. This role offers the chance to collaborate across departments and enhance financial systems.

Qualifications

• 4–8 years of experience in FP&A, accounting, or corporate finance.
• Strong understanding of GAAP and financial statements.
• CPA or MBA is a plus.

Responsibilities

• Lead the annual and quarterly budgeting process; build models for revenue, margin, and cash flow forecasting.
• Prepare and analyze monthly financial reports, including budget vs. actuals and variance analysis.
• Manage month-end close activities in partnership with external accounting teams.

Skills

DTC or consumer brand experience

Advanced Excel / Google Sheets modeling

Analytical skills

Detail-oriented

Comfortable in fast-paced environments

Education

Bachelor’s degree in Accounting, Finance, or Economics

Tools

QuickBooks

NetSuite

Job description

Overview

EllaOla is a premium family wellness brand based in New York City. We developed our products with a team of Harvard dermatologists and pediatricians to create a science-first wellness brand offering the safest and most effective for the whole family. Featured in Harper Bazaar, Glamour, Forbes, Town & Country and Marie Claire and sold in Nordstrom, Macy's, Bloomingdales and Babylist.

Role Description

We are looking for a Controller who can thrive on both strategic analysis and hands-on execution. You’ll lead budgeting and forecasting, manage monthly closes, and provide financial insights that help drive company growth and profitability.

Key Responsibilities

• Lead the annual and quarterly budgeting process; build models for revenue, margin, and cash flow forecasting
• Prepare and analyze monthly financial reports, including budget vs. actuals and variance analysis
• Manage month-end close activities in partnership with external accounting teams (journal entries, accruals, reconciliations, balance sheet reviews)
• Maintain accurate, GAAP-compliant financials and ensure timely reporting
• Partner with department leads to align budgets, track spend, and optimize resource allocation
• Develop and maintain KPI dashboards (e.g., CAC, ROAS, LTV, contribution margin)
• Prepare board and investor materials with clear financial insights and commentary
• Identify opportunities to improve financial systems, automate reporting, and streamline workflows
• Collaborate cross-functionally with Marketing, Operations, and Product to ensure financial transparency and accountability

Qualifications

• Prior experience in DTC or consumer brands
• Bachelor’s degree in Accounting, Finance, or Economics (CPA or MBA a plus)
• 4–8 years of experience in FP&A, accounting, or corporate finance
• Strong understanding of GAAP and financial statements
• Advanced Excel / Google Sheets modeling skills
• Experience with QuickBooks, NetSuite, or similar software
• Analytical, detail-oriented, and comfortable working in a fast-paced, high-growth environment