Field Social Media Manager: Reels, Stories & City Coverage

Boston Globe Media; Boston (MA); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Job summary

Boston Globe Media is seeking a Social Media Manager in Boston to capture and craft content on location for our city magazine across Instagram, Facebook, and more.

You’ll shoot and edit short-form video and photos, design social graphics, and collaborate with editors and sales to bring print stories to social life. This role requires a curious, self-starting, team-oriented storyteller with strong writing and audience instincts.

Qualifications

• Proven experience running social media for a brand, publication, business, or creator.
• Strong hands-on content creation skills: shooting and editing short-form video and photos on a phone and/or camera; using visual templates (InDesign, Photoshop) for social graphics; independently placing text on photos.
• A sharp eye for visual consistency and brand identity.
• Deep, current knowledge of platform-specific best practices across Instagram, Facebook, LinkedIn, Threads, and more, including what drives reach and engagement.
• A demonstrated track record of self-managing projects from concept to completion, including meeting deadlines without requiring ongoing follow-up.
• Self-starter energy: you don’t wait for press releases to tell you what to shoot—you see the city, and the stories in our magazine, as endless opportunities for social storytelling.
• Strong written communication skills.
• Comfortable being out in the field, on your feet, and working flexible hours when the assignment calls for it (evenings/weekends as needed).
• The ability to plan ahead—hearing what stories are coming up in the magazine and mapping out social coverage as the issue closes.
• Great instincts for captions, voice, and what resonates with a local audience.
• Collaborative—able to work closely with editorial, sales, marketing, and events teams.
• Familiarity with editing tools and basic audience analytics (e.g. Sprout Social) and/or a willingness to learn proactively.
• Sense of humor (non-negotiable).

Responsibilities

• Get out into Greater Boston and create original content—photos, Reels, short‑form video, and stories—on location.
• Run our Instagram handles day‑to‑day: designing and posting Reels, carousels, stories; drafting captions; engaging with our audience positively; fielding DMs.
• Collaborate with editors and contributors to conceive and to execute social storytelling projects spun off our print magazine, including features and franchise packages (Top Restaurants, Best of Boston).
• Independently manage these projects from concept to completion.
• Post and adapt video content for Facebook and other video platforms, tailoring each piece to the format and audience.
• Own the look of the Instagram grid—maintain a consistent, on-brand visual style so the whole feed feels intentional and cohesive.
• Grow our following and reach through content people genuinely want to share.
• Partner with the sales team on paid and sponsored posts: advise on creative, make sure branded content fits our voice and visual standards, and keep the grid looking clean even with a mix of paid placements.
• Track what’s working—follower growth, reach, engagement—and use it to sharpen the content plan and posting schedules.
• Stay on top of platform trends, audio, and formats, and move quickly to adapt and act on them.

Skills

Social media management

Content creation

Video editing

Photography

Brand identity

Caption writing

Field coverage

Editorial collaboration

Adobe suite

Communication

Tools

InDesign

Photoshop

Sprout Social

Job description

Boston Globe Media is seeking a Social Media Manager in Boston to capture and craft content on location for our city magazine across Instagram, Facebook, and more.

You’ll shoot and edit short-form video and photos, design social graphics, and collaborate with editors and sales to bring print stories to social life. This role requires a curious, self-starting, team-oriented storyteller with strong writing and audience instincts.