Boston Magazine Social Media Manager

Boston Globe Media; Boston (MA); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Job summary

Boston Globe Media is seeking a Social Media Manager in Boston to capture and craft content on location for our city magazine across Instagram, Facebook, and more.

You’ll shoot and edit short-form video and photos, design social graphics, and collaborate with editors and sales to bring print stories to social life. This role requires a curious, self-starting, team-oriented storyteller with strong writing and audience instincts.

Qualifications

• Proven experience running social media for a brand, publication, business, or creator.
• Strong hands-on content creation skills: shooting and editing short-form video and photos on a phone and/or camera; using visual templates (InDesign, Photoshop) for social graphics; independently placing text on photos.
• A sharp eye for visual consistency and brand identity.
• Deep, current knowledge of platform-specific best practices across Instagram, Facebook, LinkedIn, Threads, and more, including what drives reach and engagement.
• A demonstrated track record of self-managing projects from concept to completion, including meeting deadlines without requiring ongoing follow-up.
• Self-starter energy: you don’t wait for press releases to tell you what to shoot—you see the city, and the stories in our magazine, as endless opportunities for social storytelling.
• Strong written communication skills.
• Comfortable being out in the field, on your feet, and working flexible hours when the assignment calls for it (evenings/weekends as needed).
• The ability to plan ahead—hearing what stories are coming up in the magazine and mapping out social coverage as the issue closes.
• Great instincts for captions, voice, and what resonates with a local audience.
• Collaborative—able to work closely with editorial, sales, marketing, and events teams.
• Familiarity with editing tools and basic audience analytics (e.g. Sprout Social) and/or a willingness to learn proactively.
• Sense of humor (non-negotiable).

Responsibilities

• Get out into Greater Boston and create original content—photos, Reels, short‑form video, and stories—on location.
• Run our Instagram handles day‑to‑day: designing and posting Reels, carousels, stories; drafting captions; engaging with our audience positively; fielding DMs.
• Collaborate with editors and contributors to conceive and to execute social storytelling projects spun off our print magazine, including features and franchise packages (Top Restaurants, Best of Boston).
• Independently manage these projects from concept to completion.
• Post and adapt video content for Facebook and other video platforms, tailoring each piece to the format and audience.
• Own the look of the Instagram grid—maintain a consistent, on-brand visual style so the whole feed feels intentional and cohesive.
• Grow our following and reach through content people genuinely want to share.
• Partner with the sales team on paid and sponsored posts: advise on creative, make sure branded content fits our voice and visual standards, and keep the grid looking clean even with a mix of paid placements.
• Track what’s working—follower growth, reach, engagement—and use it to sharpen the content plan and posting schedules.
• Stay on top of platform trends, audio, and formats, and move quickly to adapt and act on them.

Skills

Social media management

Content creation

Video editing

Photography

Brand identity

Caption writing

Field coverage

Editorial collaboration

Adobe suite

Communication

Tools

InDesign

Photoshop

Sprout Social

Job description

About Us

Boston magazine is a regional media company that produces award-winning journalism in print, digital, and social media as well as our area’s best-in-class live and virtual events. From personalities to business professionals, city life to society, and culture to real estate, our brand sparks and influences the most important local conversations of the day. With a dedication to sumptuous design, in-depth storytelling, and indispensable service—including our Weddings and Home magazines—we help our audience develop a deep, personal connection to their hometown and catapult captivating stories and ideas into the spotlight. In addition to our premium content, including our beloved “Best Of” Boston franchises, we also produce our region’s premier experiences, such as our signature Best of Boston and Taste events, which are celebrations of Boston’s Best of Winners and Top Restaurants respectively.

Job Description

We're looking for a Social Media Manager to be our eyes, ears, and lens out in the city. This is not a desk job. You'll be out in the field a few days a week - at events, restaurants, behind-the-scenes moments - capturing and creating content that makes people stop scrolling. You'll shoot, edit, and post vertical video and design social graphics spun off our monthly print magazine and it's related events. You'll maintain Boston Magazine's editorial social feeds and grow our presence across Instagram, Facebook, and short‑term video platforms. You'll be eager to experiment with a plan and learn from results.

We're seeking a real go‑getter with endless curiosity about the city and it's surrounding areas: someone who's drawn to the visual language and in‑depth storytelling of magazines and also understands how that sensibility, style, and aspiration translates to social platforms; someone eager for a creative, often‑in‑the‑field role where no two weeks look the same. This is a chance to shape the voice and look of Boston's award‑winning city magazine. It's imperative that you're a team player; this role is not about being a personal influencer.

What you’ll do

• Get out into Greater Boston and create original content—photos, Reels, short‑form video, and stories—on location.
• Run our Instagram handles day‑to‑day: designing and posting Reels, carousels, stories; drafting captions; engaging with our audience positively; fielding DMs.
• Collaborate with editors and contributors to conceive and to execute social storytelling projects spun off our print magazine, including features and franchise packages (Top Restaurants, Best of Boston).
• Independently manage these projects from concept to completion.
• Post and adapt video content for Facebook and other video platforms, tailoring each piece to the format and audience.
• Own the look of the Instagram grid—maintain a consistent, on‑brand visual style so the whole feed feels intentional and cohesive.
• Grow our following and reach through content people genuinely want to share.
• Partner with the sales team on paid and sponsored posts: advise on creative, make sure branded content fits our voice and visual standards, and keep the grid looking clean even with a mix of paid placements.
• Track what’s working—follower growth, reach, engagement—and use it to sharpen the content plan and posting schedules.
• Stay on top of platform trends, audio, and formats, and move quickly to adapt and act on them.

What we’re looking for

• Proven experience running social media for a brand, publication, business, or creator—with a portfolio or accounts you can show us.
• Strong hands‑on content creation skills: shooting and editing short‑form video and photos on a phone and/or camera; using visual templates (InDesign, PhotoShop) for social graphics; independently placing text on photos.
• A sharp eye for visual consistency and brand identity.
• Deep, current knowledge of platform‑specific best practices (posting cadence, algorithm shifts, format trends) across Instagram, Facebook, LinkedIn, Threads, and more, including what drives reach and engagement.
• A demonstrated track record of self‑managing projects from concept to completion, including meeting deadlines without requiring ongoing follow‑up.
• Self‑starter energy: you don’t wait for press releases to tell you what to shoot—you see the city, and the stories in our magazine, as endless opportunities for social storytelling.
• Strong written communication skills.
• Comfortable being out in the field, on your feet, and working flexible hours when the assignment calls for it (evenings/weekends as needed).
• The ability to plan ahead—hearing what stories are coming up in the magazine and mapping out social coverage as the issue closes.
• Great instincts for captions, voice, and what resonates with a local audience.
• Collaborative—able to work closely with editorial, sales, marketing, and events teams.
• Familiarity with editing tools and basic audience analytics (e.g. Sprout Social) and/or a willingness to learn proactively.
• Sense of humor (non‑negotiable).

Nice to have

• Knowledge of Greater Boston—its neighborhoods, scenes, and what’s happening.
• Experience with paid social or working alongside a sales/advertising team.
• Experience with Adobe applications

Location information - Boston-based

The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. This position is based in Boston, and candidates should be based in the area or willing to move.

The annual salary for this role is: $60,000-$70,000

This range reflects the band for this role. We are committed to fair and market‑informed compensation. It is anticipated that most qualified candidates could be hired within the midpoint of the range. Compensation for the successful candidate will be informed by their particular combination of skills, experience, and qualifications.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EEO Statement: At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part of achieving this is by having a workforce that is diverse, equitable, and inclusive - like the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.