Field Sales Representative - California

Tilray Brands, Inc.; San Francisco (CA); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

PTO & Paid Personal Time Off

401K

Performance Based Incentives

Medical, Dental, Vision and Insurance

Employee & Family Assistance Program

Growth and Internal Mobility

Job summary

Tilray Brands, Inc. in San Francisco seeks a personable Field Sales Representative to grow its craft beer brands by building strong distributor and retailer relationships and driving in-market opportunities.

You will travel to accounts, manage plans, and execute programs across on- and off-premise channels. A minimum of 2 years in beverage sales and experience with VIP/Encompass is required; a college degree is preferred.

Qualifications

• Minimum of 2 years sales experience at a Beverage Distributor or Brewery.
• Experience with VIP, Encompass or other sales analytics tools.
• College degree preferred.

Responsibilities

• Selling: identify volume drivers and sell into distributors and retailers.
• Analysis: use VIP/Encompass to identify sales trends and act to grow the business.
• Relationship Building: develop partnerships with distributor partners, retailers and community to drive growth.
• Planning: build annual and trimester plans with ongoing measurement against goals.
• Communication: clear written and verbal communication with stakeholders.
• Accountability: actively manage daily business to meet volume goals and budgets.
• Execution: ensure flawless on- and off-premise program execution with partners and national accounts.
• Quality: monitor inventory levels and seasonal transitions to keep products at peak quality.

Skills

Field sales

Relationship building

Planning & organization

Communication

Education

College degree preferred

Tools

VIP

Encompass

Job description

About Tilray Brands, Inc.

(“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

Tilray Beer

a division of Tilray Brands Inc., is seeking personable, reliable, organized, and driven lovers of the good life to increase sales of its beloved craft brews in several of its key markets. In this role you will be responsible for building strong relationships with our customers and forging indelible connections between brands and consumers by making our products available, visible, relevant, recommended, and perfectly enjoyed every time. Our ambition is to reinvigorate the craft beer sector, becoming the fastest growing craft beer suppliers in the U.S. To achieve this, we need the very best talent on our team. Feel inspired? Then this may be the opportunity for you. If you are a self-starter who knows how to work and play hard, and you have an unwavering passion for independent, craft beer; grab your kayak and hop in the river with us!

Summary

Drive market growth by working with our Distributors to actively manage annual business plans including volume, retail distribution and relevant, in-market events and promotions. Our Field Sales Representatives are focused on our off- and on-premise accounts and will represent our beverage alcohol portfolio including: SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, Green Flash Brewing Company, Shock Top, Blue Point Brewing Co., Breckenridge Brewery, 10 Barrel Brewing Co., Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company and lastly Hiball, a no alcohol, clean energy seltzer made with zero sugar, zero calories, and organic caffeine.

Duties

• Selling: Ability to identify volume driving opportunities and sell into distributors and retailers
• Analysis: Experience with tools like VIP, Encompass or other similar applications to identify sales trends and take action to drive the business forward.
• Relationship Building: Establish business relationships with Distributor Partners, Key Retailers and the Community-at-Large to drive growth in targeted off- and on-premise accounts
• Planning: Organization and extreme attention-to-detail are mandatory for success in this role. Build annual and trimester plans with continuous measurement against achieving agreed upon goals.
• Communication: Outstanding written and oral communication clearly defining expectations for all stakeholders
• Accountability: Consistent and active management of daily business to drive volume goals and manage budgets
• Execution: Work with Distributor Partners, Key Customers and National Accounts to ensure flawless execution of both on- and off-premise programs in Chain/Independent outlets
• Quality: Fresh beer is paramount to our success, your role is to assist in monitoring inventory levels, oversee clean seasonal transitions and conduct periodic Quality Audits to ensure that our customers are drinking our product at its peak

Job Requirements

• A minimum of 2 years relevant sales experience at a Beverage Distributor or Brewery
• Utilization of VIP, Encompass or other sales analytical tools
• College Degree preferred
• Four out of five days will be spent in the field visiting accounts, with an expectation of 10-15 account visits per day.

Compensation

The expected annual base salary range for this role is USD $55,000 - $70,000 annually. Please note that the actual offer will be determined based on your location, skills, experience, education, market benchmarks, and internal equity.

At Tilray Brands, we recognize the importance of comprehensive total rewards. We provide:

• PTO & Paid Personal Time Off
• 401K
• Performance Based Incentives
• Medical, Dental, Vision and Supplemental Insurances
• Employee & Family Assistance Program
• Growth and Internal Mobility Opportunities

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.