Field Sales Representative - California

American Beverage Crafts, LLC; California; Hybrid; USD 55,000 - 70,000; Full time

Benefits offered by this job

PTO & Paid Personal Time Off

401K

Performance Based Incentives

Medical, Dental, Vision and Insurance

Employee & Family Assistance Program

Job summary

TIlray Brands, Inc. is seeking a Field Sales Representative to grow our craft beer and beverage portfolio by partnering with distributors and retailers across designated markets.

You will analyze sales data using VIP, Encompass, and other tools, build annual plans, visit 10–15 accounts per day, and ensure flawless program execution.

Join a team that values relationship building, attention to detail, and energetic execution to expand market share.

Qualifications

• Two years of relevant sales experience at a beverage distributor or brewery.
• Experience using VIP, Encompass or similar sales analytics tools.
• College degree preferred.
• Four of five days in the field visiting accounts, with 10–15 visits per day.

Responsibilities

• Selling: identify volume driving opportunities and sell into distributors and retailers.
• Analysis: use tools like VIP or Encompass to identify sales trends and take action.
• Relationship Building: develop relationships with Distributor Partners, Key Retailers and the community.
• Planning: build annual and trimester plans with continuous measurement against goals.
• Communication: clearly define expectations for all stakeholders.
• Accountability: manage daily business to drive volume goals and budgets.
• Execution: work with distributors and national accounts to ensure flawless execution of programs.
• Quality: monitor inventory levels, oversee seasonal transitions, and conduct periodic quality audits.

Skills

Sales

Distributor relations

Account management

Sales analytics

Communication

Education

College degree

Tools

VIP

Encompass

Job description

About Tilray Brands, Inc. Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY) is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. Tilray Beer, a division of Tilray Brands Inc., is seeking personable, reliable, organized, and driven lovers of the good life to increase sales of its beloved craft brews in several of its key markets. In this role you will be responsible for building strong relationships with our customers and forging indelible connections between brands and consumers by making our products available, visible, relevant, recommended, and perfectly enjoyed every time. Our ambition is to reinvigorate the craft beer sector, becoming the fastest growing craft beer suppliers in the U.S. To achieve this, we need the very best talent on our team.

Summary:

Drive market growth by working with our Distributors to actively manage annual business plans including volume, retail distribution and relevant, in-market events and promotions. Our Field Sales Representatives are focused on our off- and on-premise accounts and will represent our beverage alcohol portfolio including: SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, Green Flash Brewing Company, Shock Top, Blue Point Brewing Co., Breckenridge Brewery, 10 Barrel Brewing Co., Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company and lastly Hiball, a no alcohol, clean energy seltzer made with zero sugar, zero calories, and organic caffeine.

Duties:

• Selling: Ability to identify volume driving opportunities and sell into distributors and retailers
• Analysis: Experience with tools like VIP, Encompass or other similar applications to identify sales trends and take action to drive the business forward.
• Relationship Building: Establish business relationships with Distributor Partners, Key Retailers and the Community-at-Large to drive growth in targeted off- and on-premise accounts
• Planning: Organization and extreme attention-to-detail are mandatory for success in this role. Build annual and trimester plans with continuous measurement against achieving agreed upon goals.
• Communication: Outstanding written and oral communication clearly defining expectations for all stakeholders
• Accountability: Consistent and active management of daily business to drive volume goals and manage budgets
• Execution: Work with Distributor Partners, Key Customers and National Accounts to ensure flawless execution of both on- and off-premise programs in Chain/Independent outlets
• Quality: Fresh beer is paramount to our success, your role is to assist in monitoring inventory levels, oversee clean seasonal transitions and conduct periodic Quality Audits to ensure that our customers are drinking our product at its peak

Job Requirements:

• A minimum of 2 years relevant sales experience at a Beverage Distributor or Brewery
• Utilization of VIP, Encompass or other sales analytical tools
• College Degree preferred
• Four out of five days will be spent in the field visiting accounts, with an expectation of 10–15 account visits per day

Compensation:

The expected annual base salary range for this role is USD $55,000 - $70,000 annually. Please note that the actual offer will be determined based on your location, skills, experience, education, market benchmarks, and internal equity.

Benefits:

• PTO & Paid Personal Time Off
• 401K
• Performance Based Incentives
• Medical, Dental, Vision and Supplemental Insurances
• Employee & Family Assistance Program
• Growth and Internal Mobility Opportunities

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a global lifestyle and consumer packaged goods company leading at the nexus of the beverage, cannabis, and wellness industries. Driven by innovation, disciplined execution, and a diversified business model, Tilray Brands operates a robust platform of category-leading brands across craft beer and beverages, premium spirits, medical and adult-use cannabis, and hemp wellness products. Tilray is currently the cannabis market leader in Canada – the largest federally legal cannabis market in the world – a leader in medical cannabis across Europe, a leader in branded hemp wellness products – with over 60% market share in North America – and the fourth-largest craft beer brewer in the United States. Supported by advanced cultivation, manufacturing, and distribution capabilities, Tilray Brands operates in over 20 countries across North America, Europe, and Latin America. Through its global scale, operational excellence, and strong portfolio of trusted brands, Tilray Brands is strategically positioned to capture expanding market opportunities worldwide, deliver sustainable long-term shareholder value, and shape the future of global consumer markets.