Field Marketing Specialist-Saltwater

Pure Fishing, Inc.; United States; On-site; USD 50,000 - 80,000; Full time

Job summary

Pure Fishing is seeking a Field Marketing Specialist for saltwater gear. You will connect with anglers, retail teams and industry partners through hands-on product demonstrations, in-store support, and events that bring our brands to life.

This traveling role requires approximately 80% travel, including overnight trips and weekend events, with travel logistics management, product displays, and on-site execution as key responsibilities.

Qualifications

• Strong, hands-on saltwater fishing experience and equipment knowledge are required.
• Two or more years of related experience in field marketing, fishing or outdoor retail, sales, product training, events, or a similar customer-facing role preferred.
• Confident presentation and communication skills, with the ability to demonstrate products, train groups, and build enthusiasm for our brands.
• Strong planning and follow-through, including the ability to coordinate travel, event schedules, materials, and expenses.

Responsibilities

• Lead hands-on product demonstrations and explain saltwater fishing equipment, techniques, and applications to anglers and retail staff.
• Engage consumers at trade shows, fishing events, retail locations, and major consumer shows, building relationships and answering product questions.
• Plan and coordinate events, including logistics, displays, vendor coordination, setup, and on-site execution.
• Deliver product training to retail partners and improve merchandising and product presentation.
• Coordinate field activities with sales priorities and national marketing plans, sharing local opportunities.

Skills

Saltwater fishing knowledge

Presentation skills

Travel readiness

Event coordination

Merchandising understanding

Education

Bachelor's degree in Marketing, Business, Communications

Tools

MS Office

Job description

Field Marketing Specialist- SALTWATER

Know saltwater fishing gear and love helping others get the most out of it? Bring that knowledge to Pure Fishing as a Field Marketing Specialist. You'll connect with anglers, retail teams, and industry partners through hands-on product demonstrations, in-store support, and events that bring our brands to life. From explaining the right tackle for a target species to helping a dealer showcase new products, you'll turn your fishing experience into stronger customer relationships and product excitement.

This is a traveling position requiring approximately 80% travel, including frequent overnight trips and weekend events.

What will you do?

• Bring Our Products to Life - Lead hands-on product demonstrations and explain saltwater fishing equipment, techniques, and applications in ways that connect with anglers and retail associates.

• Represent Our Brands - Engage consumers and customers at trade shows, fishing events, retail locations, and major consumer shows. Build relationships, answer product questions, and help anglers choose equipment that fits their needs.

• Execute Memorable Events - Plan and coordinate assigned events, including ICAST and regional shows. Manage logistics, product displays, promotional materials, vendor coordination, setup, and on-site execution.

• Support Our Retail Partners - Deliver product training, improve merchandising and product presentation, and execute account-specific promotions that support sales and strengthen our presence in stores.

• Partner with Sales & Marketing - Coordinate field activities with sales priorities, product launches, and national marketing plans. Share local opportunities and help tailor programs to specific accounts and markets.

• Bring Back Field Insights - Gather feedback from anglers, dealers, and retail teams on product performance, fishing trends, and competitor activity. Turn those observations into practical recommendations.

• Track Results & Resources - Manage assigned budgets, event materials, and demonstration equipment. Report on participation, customer feedback, sales opportunities, and results to improve future activities.

What makes you a great catch?

You're a knowledgeable saltwater angler who enjoys talking gear, teaching others, and building relationships. You can confidently explain how products perform in real fishing situations and adapt your approach for an experienced captain, a retail associate, or someone new to the sport. You're organized, comfortable working independently, and ready for a role that keeps you on the road.

• Strong, hands-on saltwater fishing experience and equipment knowledge are required. You understand rods, reels, line, terminal tackle, and lures, and can explain how to match equipment to target species, techniques, and conditions.

• Two or more years of related experience in field marketing, fishing or outdoor retail, sales, product training, events, or a similar customer-facing role preferred.

• Confident presentation and communication skills, with the ability to demonstrate products, train groups, and build enthusiasm for our brands.

• Strong planning and follow-through, including the ability to coordinate travel, event schedules, materials, and expenses.

• A practical understanding of retail merchandising, promotions, and how product education supports sales.

• Proficiency with Microsoft Word, Excel, and PowerPoint.

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent relevant experience welcomed.

• Ability and willingness to travel approximately 80% of the time, including frequent overnight travel and weekend events.