Field Marketing Specialist: Local Growth & Activations

Caliber Car Wash; Atlanta (GA); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

401K with Company Match

Vacation Paid Time Off

Flex Fridays

On-Demand Pay

Company Holidays (Floating)

Job summary

Caliber Car Wash is seeking a Field Marketing Specialist to act as an on-site marketing generalist at Atlanta-area stores, coordinating organic social, signage, in-store execution, and local store marketing. You’ll work with field operations, Creative, CRM, and paid media teams to drive grassroots activations and lift store traffic.

Based in the Site Support Center in Atlanta with 50/50 time split between the office and field, you’ll develop local partnerships, manage campaigns, and measure

Qualifications

• Bachelor's degree preferred in marketing, communications, public relations, business, or related field.
• In its place, relevant experience, creativity, and curiosity carry equal weight.
• 1–3 years of field/local/multi-unit marketing experience is a plus.
• Experience in a multi-unit, high-growth environment preferred. Car wash, QSR, or retail operations experience is a bonus.

Responsibilities

• Drive local store marketing and grassroots activation that lifts store traffic.
• Own store-level marketing execution across signage, merchandising, and promotions.
• Coordinate signage needs from a catalog; manage promo swaps, new-store and refresh rollouts, POS screen content, digital menus / reader boards, in-store merchandising, and store audits to ensure campaigns are live and accurate.
• Creatively produce organic social and community content as needed.
• Coordinate field marketing requests and cross-functional follow-through.
• Serve as the marketing intake point for district and site managers. Turn field signals into action and close the loop on every request.

Skills

Creative

Operator-minded

Field partnership

Generalist

Eye for design

AI-assisted

Effective communicator

Concept-to-impact

Education

Bachelor's degree in marketing

Tools

Microsoft Office Suite

Claude

Canva

Google Business Profile

Yext

DRB

Sonny’s POS

Rinsed (CRM)

Job description

Caliber Car Wash is seeking a Field Marketing Specialist to act as an on-site marketing generalist at Atlanta-area stores, coordinating organic social, signage, in-store execution, and local store marketing. You’ll work with field operations, Creative, CRM, and paid media teams to drive grassroots activations and lift store traffic.

Based in the Site Support Center in Atlanta with 50/50 time split between the office and field, you’ll develop local partnerships, manage campaigns, and measure