Field Marketing Specialist - Denver, CO

Anywhere Real Estate; Denver (CO); On-site; USD 70,000 - 90,000; Full time

Job summary

Coldwell Banker Realty is seeking an enthusiastic Field Marketing Specialist to support local real estate agents by leveraging industry-leading programs and technology. The role involves strategic marketing, brand protection, and helping agents build personal wealth through Core 4 initiatives.

You will work with branch managers, present workshops, and collaborate with the creative team to promote recruiting campaigns while ensuring compliance with Fair Housing and MLS standards.

Qualifications

• Strong project management skills.
• Ability to develop strategic marketing plans for agents and offices.
• Proven ability to communicate clearly with diverse stakeholders.

Responsibilities

• Identify and prioritize agents needing marketing and brand support.
• Consult with agents on personal marketing strategies and Core 4 pillars.
• Help agents create digital marketing strategies (social media, online profiles, testimonials).
• Review digital scorecards to improve online presence.
• Prepare and present marketing workshops in-office and online.
• Support multiple offices with regional marketing initiatives and events.
• Onboard newly affiliated agents and prepare recruiting presentations.
• Collaborate with creative teams on local recruiting and ad campaigns.

Skills

Project management

Strategic marketing

Brand guidance

Communication skills

Job description

Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”).

We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!

Specific job duties include:

• Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support

• Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)

• Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials

• Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement

• Providing issue resolution and one-on-one assistance to agents as needed

• Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.

• Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events

• Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success

• Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager

• Working with the creative team to create and manage local recruiting and ad campaigns

• Attending and participating in regional marketing meetings and/or training sessions

• Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity

• Submitting consistent competitive intelligence samples to the recruiting intelligence portal

• Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards

Travel requirements include:

• This role is in-office five days a week and is based in Denver, CO. You will be expected to travel to offices in the Denver Metro area, Northern Colorado, and Colorado Springs on a regular basis.

The ideal candidate will have:

• Strong project management skills

• Ability to follow direction with solid critical thinking and problem-solving skills

• Ability to communicate effectively and professionally with employees and agents

• Demonstrate a solid understanding of basic design principles

• Experience working effectively within a multi-functional and multi-location environment

Coldwell Banker Realty (https://www.coldwellbanker.com/) represents Coldwell Banker’s company-owned brokerage offices, with a roster of more than 44,700 affiliated agents across the U.S. They handle 153+ billion in annual sales volume and serve as operational hubs for training, marketing, and regional leadership. Coldwell Banker Realty is a subsidiary of Compass International Holdings.

Compass International Holdings (https://www.compassinternationalholdings.com/) is a global real estate services company empowering real estate professionals with everything they need to realize their entrepreneurial potential. With a presence in every major U.S. city and approximately 120 countries and territories, Compass International Holdings serves millions of buyers and sellers through a portfolio of some of the most recognized and iconic brands: @properties (https://www.atproperties.com/) , Better Homes and Gardens® Real Estate, (https://www.bhgre.com/) CENTURY 21 ®, Christie's International Real Estate (https://www.christiesrealestate.com/) , Coldwell Banker (https://www.coldwellbanker.com/) ®, Compass (https://www.compass.com) , Corcoran (https://www.corcoran.com/) ®, ERA (https://www.era.com/) ®, and Sotheby's International Realty (https://www.sothebysrealty.com) ®. In addition to brokerage services, Compass International Holdings offers integrated services, such as mortgage, title, insurance, escrow, and relocation.

• NYSE: COMP
• 340,000 Real Estate Professionals
• 2,000+ independently owned and operated brokerages
• 120 countries and territories

EEO Statement: EOE including disability/veteran