Field Marketing Manager (West)

3M HEALTHCARE; California (MO); On-site; USD 95,000 - 120,000; Full time

Job summary

OLIPOP in Los Angeles, CA is seeking a Field Marketing Manager to lead grassroots awareness and trial through local guerrilla marketing, events, and in-store sampling. You will supervise a team of Brand Ambassadors and translate national strategy into local execution.

This role requires an entrepreneurial mindset, strong leadership, and the ability to travel within the LA Metro area, with 4 days per week in-market.

Qualifications

• 2–5 years in field and sales marketing, event marketing, and brand ambassador management.
• Strong organizational skills and ability to manage multiple projects.
• Proactive, independent work in a fast-paced remote environment.
• Excellent interpersonal and communication skills.
• Proficiency in KPI tracking and reporting.
• Clean driving record; background check for leased vehicle use.
• Creative in identifying local marketing opportunities.
• Results-driven with problem-solving mindset.
• Sales experience is a plus.

Responsibilities

• Plan and execute guerrilla sampling programs to drive brand awareness and trial.
• Build relationships with local businesses, influencers, and event organizers to maximize impact.
• Adapt national marketing campaigns for local audiences.
• Coordinate OLIPOP presence at major events (festivals, marathons, trade shows).
• Negotiate sponsorships and evaluate strategic fit for events to ensure ROI.
• Manage logistics: permits, staffing, product delivery, and on-site setup.
• Recruit, train, and oversee part-time Brand Ambassadors.
• Ensure compliance with brand guidelines and sampling protocols.
• Track ambassador hours, performance, and KPIs.
• Partner with Sales on account activations, blitzes, and merchandising.
• Work with Marketing to report on localized campaigns and insights.
• Track budgets for sampling and events; report on performance metrics.
• Identify creative opportunities to reach new consumer profiles.

Skills

Field marketing

Event marketing

Brand ambassador mgmt

KPI tracking

Communication skills

Job description

ABOUT THE ROLE

As a Field Marketing Manager, you will be the face of OLIPOP in your region, driving grassroots awareness and trial through local guerrilla marketing efforts, event activations, and in‑store sampling programs. This role requires a dynamic, entrepreneurial mindset and strong leadership skills to supervise a team of Brand Ambassadors and execute high‑impact marketing initiatives that connect national strategy with local execution.

Location

Los Angeles, CA. Ability to travel within the LA Metro area as needed (up to 1–2 hours). Approximately 45 minutes from LAX International Airport.

This role requires a strong local presence, with an average of 4 days per week committed to in‑market activities in these regions.

RESPONSIBILITIES

Local Marketing & Sampling

• Plan and execute guerrilla sampling programs to drive brand awareness and trial.
• Build relationships with local businesses, influencers, and event organizers to maximize impact.
• Adapt national marketing campaigns for local audiences.

Event Activation & Sponsorships

• Coordinate OLIPOP presence at major events (e.g., festivals, marathons, trade shows).
• Negotiate sponsorships and evaluate strategic fit for events—consider frequency, ROI, and unique consumer segments to ensure differentiation and maximize impact.
• Manage logistics: permits, staffing, product delivery, and on‑site setup (including tents and equipment).

Brand Ambassador Team Management

• Recruit, train, and oversee part‑time Brand Ambassadors.
• Ensure compliance with brand guidelines and sampling protocols.
• Track ambassador hours, performance, and KPIs.

Cross‑Functional Collaboration

• Partner with Sales on account activations, blitzes, and merchandising.
• Work closely with Marketing to report on localized campaigns and consumer insights.

Budget & Reporting

• Track budgets for sampling and events; report on performance metrics.
• Identify creative opportunities to reach new consumer profiles.

QUALIFICATIONS

• 2–5 years in field and sales marketing, event marketing, and brand ambassador management (beverage experience preferred).
• Strong organizational skills; ability to manage multiple projects.
• Proven ability to work independently in a fast‑paced, remote environment.
• Excellent interpersonal and communication skills.
• Proficiency in KPI tracking and reporting.
• Clean driving record; background check required for leased vehicle use.
• Creative and resourceful in identifying local marketing opportunities.
• Results‑driven with a proactive, problem‑solving mindset.
• Sales experience or mindset is a plus.

TRAVEL & PHYSICAL REQUIREMENTS

• Frequent travel within region; occasional overnight stays (approx. 6‑8 nights/month).
• Comfortable working nights, weekends, and holidays for events.
• Ability to lift and transport event materials (up to 50 lbs).

DRIVING REQUIREMENTS

• Must be comfortable driving a Sprinter van as part of the role.
• Prior experience driving larger vehicles (e.g., Sprinter vans, box trucks, or similar) strongly preferred.
• Valid driver’s license required.

REPORTS TO: Director, Field Marketing

COMPENSATION: $95,000‑$120,000 base salary + bonus

Equal Opportunity Employer Statement

We are proud to be an Equal Opportunity Employer. OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.

We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at [e-mail].