Field Marketing Manager, US

Hansen Technologies; Atlanta (GA); In loco; USD 85.000 - 120.000; Tempo pieno

Descrizione del lavoro

Hansen Technologies in Atlanta, USA, is seeking a Field Marketing Manager to drive field and event marketing across North America, generating qualified opportunities and supporting the Energy and Utilities business.

You will partner with Sales and Business Development to plan events, webinars and campaigns, manage budgets, and analyze performance data to improve pipeline outcomes. This is a full-time, on-site role based in Atlanta.

Competenze

• Proven experience in field and event marketing across B2B.
• Experience supporting trade shows, conferences, webinars and events.
• Strong project management and organizational skills.
• Experience partnering with sales to support pipeline generation.
• Familiarity with CRM and marketing automation platforms (Dynamics 365, Salesforce, Marketo, HubSpot).

Mansioni

• Plan and execute trade shows, customer events, webinars, roundtables and partner events in North America.
• Coordinate event logistics: registration, venue, suppliers, materials and communications.
• Collaborate with Sales to identify target accounts and drive event attendance.
• Support pre-event outreach and scheduling to maximize engagement.
• Manage lead capture and ensure timely post-event follow-up.
• Track event performance and campaign results to inform future programs.
• Maintain marketing calendars, budgets and event plans.
• Assist with email campaigns, landing pages and promotional content for events.
• Provide reporting and insights to improve programme impact.

Conoscenze

Field marketing

Event marketing

Demand generation

CRM proficiency

Marketing automation

Project management

Communication skills

Team coordination

Strumenti

Microsoft Dynamics 365

Salesforce

Marketo

HubSpot

Descrizione del lavoro

Hansen Technologies (ASX: HSN) is a global software and services provider, serving energy, water/utilities, and telecommunications industries. With customers in 80+ countries, we foster collaboration across 26 global offices. From 5G advancements to renewable energy transitions, we empower customers to overcome challenges, innovate, and drive new business models. At Hansen, we are also embedding AI enablement across our operations. From automating workflows and enhancing service delivery, to driving innovation in customer solutions, AI is shaping the next chapter of how we support our clients. This is a full-time role based in our offices in Atlanta, USA. With a focus on operational excellence and innovation, Hansen is using AI not just as a tool, but as a strategic enabler to deliver smarter, faster, and more resilient solutions for the future.

Why This Role Matters

As the Field Marketing Manager, US, you will help drive engagement and pipeline growth through events, webinars and targeted marketing programmes. Working closely with Sales and Business Development, you will support the planning, execution and follow-up of marketing activities that generate qualified opportunities and strengthen customer relationships across Hansen’s Energy and Utilities business.

What You’ll Do

• Support the planning and execution of trade shows, customer events, webinars, roundtables and partner events across North America.
• Coordinate event logistics including registration, venue management, suppliers, promotional materials and attendee communications.
• Work with Sales and Business Development teams to identify target accounts and drive attendance at events.
• Assist with pre-event outreach and meeting scheduling to maximise engagement opportunities.
• Manage lead capture processes and ensure timely follow-up after events.
• Track event performance, attendee engagement and campaign results.
• Help maintain marketing calendars, budgets and event plans.
• Support the creation of event-related email campaigns, landing pages and promotional content.
• Provide reporting and insights to improve future programme performance.

What You Bring

• Solid experience in field marketing, event marketing, demand generation or a related B2B marketing role.
• Experience supporting trade shows, conferences, webinars and customer-facing events.
• Strong project management and organisational skills with attention to detail.
• Experience working with sales teams to support pipeline generation activities.
• Familiarity with CRM and marketing automation platforms such as Microsoft Dynamics 365, Salesforce, Marketo or HubSpot.
• Ability to analyse campaign and event performance data.
• Strong communication skills and the ability to manage multiple priorities.
• Self-motivated and comfortable working in a fast-paced environment.

Preferred Experience

• Experience in B2B software, technology, energy, utilities or telecommunications.
• Exposure to account-based marketing programmes.
• Experience managing third-party vendors and event suppliers.
• Familiarity with webinar platforms and digital event tools.

Why Join Us

At Hansen, you’ll be part of a diverse, inclusive, and collaborative global team. Our culture is built around values such that People and Family, Treat It Like It’s Your Own, Focused and Committed, and One United Team. We look for people who are curious, respectful, engaged, and keen to work across geographies with talented teams. If you are passionate about field marketing, live engagement and building measurable pipeline from regional events, we’d love to hear from you.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.