Senior Product Marketing Manager

Hansen Technologies; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

Hansen Technologies, a global software and services provider, seeks a Senior Product Marketing Manager for its Energy and Utilities portfolio. Based in Atlanta, GA, you will translate complex product capability into a compelling commercial narrative for Sales, Account Management and Solution Consultants.

This role emphasizes customers in North America and cross-sell growth across an expanding product suite.

Qualifications

• Extensive marketing experience in enterprise software or SaaS, owning positioning and messaging for a product line.
• Deep knowledge of North American utilities market, including regulated/deregulated contexts.
• Experience building cross-sell narratives into an installed base.

Responsibilities

• Own positioning, messaging and value proposition for the portfolio as products evolve.
• Create clear, commercially focused messaging for utilities and energy retailers.
• Lead go-to-market readiness for releases, including launch plans and assets.
• Define audience, buying committee and entry point for each proposition.
• Build cross-sell narratives and evidence for existing Hansen customers.

Skills

Strategic marketing

Positioning & messaging

Go-to-market

Sales enablement

Cross-functional collaboration

Job description

Hansen Technologies (ASX: HSN) is a global software and services provider, serving energy, water/utilities, and telecommunications industries. With customers in 80+ countries, we foster collaboration across 26 global offices. From 5G advancements to renewable energy transitions, we empower customers to overcome challenges, innovate, and drive new business models.

At Hansen, we are also embedding AI enablement across our operations. From automating workflows and enhancing service delivery, to driving innovation in customer solutions, AI is shaping the next chapter of how we support our clients. With a focus on operational excellence and innovation, Hansen is using AI not just as a tool, but as a strategic enabler to deliver smarter, faster, and more resilient solutions for the future.

This is a full-time role based in Atlanta, Georgia,

Why This Role Matters

The Senior Product Marketing Manager owns the positioning, messaging and go-to-market readiness for the Hansen Energy and Utilities product portfolio. This role translates product capability into a clear commercial narrative that Sales, Account Management and Solution Consultants can use with utilities, energy retailers and network operators.

The portfolio spans customer information and billing for regulated and deregulated utilities, meter data management, customer care including AI-supported care, agentic AI capabilities, trading and energy data management propositions. With Hansen’s largest concentration of customers in North America, this role plays a key part in supporting installed base expansion, strengthening Hansen’s position in existing accounts, partner-sourced revenue and new product launch.

What You’ll Do

• Own positioning, messaging and value proposition for the portfolio, keeping the narrative current as products evolve.
• Create clear, commercially focused messaging that resonates with utilities and energy retailers.
• Lead go-to-market readiness for releases and new propositions, including launch plans, asset sets and readiness criteria.
• Define the audience, buying committee and entry point for each proposition.
• Build cross-sell narrative and supporting evidence for accounts already running other Hansen products.
• Support renewal activity and strengthen Hansen’s position in accounts where the portfolio is under competitive pressure.
• Produce sales-facing content, including pitch narrative, objection handling, proof points and competitive positioning.
• Brief and enable Sales, Account Management and Solution Consultants on portfolio changes, measuring whether materials are used.
• Maintain the competitive picture for the portfolio and supply evidence into analyst submissions and bids.
• Create partner-facing product content to support channel and alliance revenue growth.
• Contribute market and competitive insight into pricing and packaging decisions.

What You Bring

• Extensive marketing experience in enterprise software or SaaS, owning positioning and messaging for a product line.
• Deep knowledge of the North American utilities market, including regulated and deregulated jurisdictions and the commercial implications.
• A track record of building cross-sell narrative into an installed base, where expansion matters more than new logo volume.
• Strong writing capability, with clear commercial English and customer-led language.
• Confidence working across time zones in a distributed global function.
• Practical judgement and adaptability, with the confidence to help shape ways of working in a growing function.
• Background in the utilities sector, particularly gas or electricity, would be highly desirable.
• Knowledge of customer information systems, meter data management or billing platforms would be beneficial.
• Exposure to marketing AI or agentic capabilities as an attach play into an existing customer base would be valuable.
• Prior involvement in partner-facing product content, or supplying evidence into analyst submissions, would be helpful.

Why Join Us?

At Hansen, you’ll be part of a diverse, inclusive, and collaborative global team. Our culture is built around values such as People and Family, Treat It Like It’s Your Own, Focused and Committed, and One United Team. We look for people who are curious, respectful, engaged, and keen to work across geographies with talented teams.

If you are passionate about product marketing, commercial storytelling and helping enterprise software teams take complex Energy and Utilities propositions to market, we’d love to hear from you.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Visit our website at hansencx.com for more information.

Data Privacy Notice

By applying to this role, you consent to Hansen collecting, processing, and storing the information you provide for recruitment purposes. You also agree that your details may be securely retained in our talent database for future opportunities and reference in accordance with applicable data protection regulations.