Field Marketing Manager – Retail Lead Generation

Atlantic Blue Water Services; Severna Park (MD); On-site; USD 28,000 - 40,000; Full time

Benefits offered by this job

Bonus opportunities

Paid training

Ownership of a growing program

Professional growth

Team-oriented environment

Job summary

Atlantic Blue Water Services in Maryland is seeking a hands-on Field Marketing Manager to oversee our Lead Generation team at major retail locations across the region. You will train staff, manage store coverage, monitor results, and drive daily operations with a focus on customer engagement and lead quality.

This in-person role requires travel between locations in Severna Park, Frederick, Westminster and Forest Hill.

Qualifications

• 3+ years in field marketing, retail, or related leadership roles.
• Ability to coach employees and set clear performance expectations.
• Strong organizational and problem-solving skills.

Responsibilities

• Lead the team: oversee daily activities and ensure responsibilities and performance are understood.
• Train and coach: provide hands-on instruction to improve customer engagement and lead generation.
• Maintain accountability: monitor attendance, punctuality, and productivity against standards.
• Support multiple locations: visit stores regularly to check performance and consistency.
• Coordinate operations: manage staffing, schedules, store coverage, and promo materials.
• Track results: review lead volume/quality and implement improvements.
• Lead by example: engage shoppers and generate leads alongside staff when needed.
• Build retail relationships: communicate professionally with store personnel.
• Keep leadership informed: report staffing, training, results, and growth opportunities.
• Perform other duties as assigned.

Skills

Team leadership

Field supervision

Retail marketing

Communication

Travel readiness

Job description

Brief Description

Field Marketing Manager

Atlantic Blue Water Services | Maryland

Pay:

$25.00 per hour or a salary-based compensation package, plus bonus opportunities

Schedule:

Tuesday–Saturday

Coverage Area:

Severna Park, Frederick, Westminster, and Forest Hill

Work Setting:

In Person | Regular Travel Between Retail Locations

Lead a Team and Grow Our Retail Marketing Program

Atlantic Blue Water Services is seeking a hands‑on Field Marketing Manager to oversee our Lead Generation team at major retail locations throughout the region.

You’ll train and coach employees, coordinate store coverage, monitor results, and hold the team accountable for performance and professionalism. This role is ideal for someone who enjoys developing people, staying active in the field, and taking ownership of daily operations.

What You’ll Do

• Lead the team: Oversee daily activities and ensure employees understand their responsibilities and performance expectations.
• Train and coach: Provide hands‑on instruction and feedback to strengthen customer engagement and lead‑generation skills.
• Maintain accountability: Monitor attendance, punctuality, professionalism, productivity, and compliance with company procedures.
• Support multiple locations: Visit assigned stores regularly to evaluate performance, address concerns, and maintain consistent standards.
• Coordinate operations: Manage staffing, schedules, store coverage, and promotional materials.
• Track results: Review lead volume and quality, identify performance gaps, and implement improvements.
• Lead by example: Engage shoppers and generate leads alongside employees when needed.
• Build retail relationships: Communicate professionally with store personnel and ensure employees follow store requirements.
• Keep leadership informed: Report on staffing, training, results, challenges, and opportunities for growth.
• Perform other related duties as assigned.

Qualifications

• Experience in team leadership, field supervision, sales, retail, marketing, or a related customer‑facing role
• Ability to coach employees, communicate clear expectations, and address performance concerns
• Strong organizational, communication, and problem‑solving skills
• Ability to manage multiple locations and competing priorities
• Comfort reviewing results and taking action to improve performance
• Willingness to perform lead‑generation duties when needed
• Ability to work independently and follow through on commitments
• Valid driver’s license and ability to meet company driving and insurance requirements
• Availability to work Tuesday through Saturday and travel regularly throughout the coverage area

Preferred, but not required:

Experience managing employees across multiple locations.

What We Offer

• $25.00 per hour or a salary‑based compensation package
• Bonus opportunities tied to performance and business results
• Paid training and ongoing development
• Ownership of a growing retail marketing program
• Opportunities for professional growth
• A supportive, team‑oriented environment

Physical Requirements and Work Environment

• Stand and walk for extended periods.
• Lift, carry, and set up promotional materials weighing up to approximately 50 pounds.
• Travel between assigned locations throughout the workweek.
• Use electronic devices to track results, communicate, and document activity.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Employment Requirements

Offers of employment may be contingent upon successful completion of background and motor vehicle record checks in accordance with applicable laws.

Employees must maintain a valid driver’s license, meet company driving standards, and remain insurable under the company’s vehicle insurance policy.

About Atlantic Blue

Atlantic Blue Water Services provides water treatment solutions that help customers address their water quality needs. We are growing our retail marketing program and investing in the people who support its success.

Equal Opportunity Employer

Atlantic Blue Water Services is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.