Field Marketing Manager, Public Sector

Trellix; Great Falls Crossing (VA); On-site; USD 130,000 - 160,000; Full time

Job summary

A leading cybersecurity company seeks a Field Marketing Manager for the Public Sector. This role involves developing and executing marketing strategies to drive brand awareness and generate leads. The ideal candidate will have extensive B2B marketing experience, particularly in the public sector, and strong project management skills.

Benefits

Retirement Plans

Medical, Dental, Vision

Paid Time Off

Paid Parental Leave

Community Support Programs

Qualifications

• 5+ years in B2B marketing, preferably in enterprise technology.
• 2+ years marketing to the Public Sector in North America.
• Strong understanding of demand generation and digital channels.

Responsibilities

• Develop and execute regional marketing plans aligned with sales strategies.
• Drive lead generation through digital marketing and events.
• Manage regional marketing budget and track ROI.

Skills

Demand Generation

Digital Marketing

Event Marketing

Project Management

Analytical Skills

Tools

Marketo

HubSpot

Salesforce

Job description

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Trellix:

Job Title:
Field Marketing Manager, Public Sector

About Trellix: Trellix, the trusted CISO ally, is redefining the future of cybersecurity and soulful work. Our comprehensive, GenAI-powered platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. We accelerate technology innovation through AI, automation, and analytics, empowering over 53,000 customers with security solutions. We also aim to close the 4-million-person cybersecurity talent gap and create opportunities for all in cybersecurity. More at https://www.trellix.com/.

Role Overview: We seek a results-oriented and experienced Field Marketing Manager to lead marketing efforts targeting the Public Sector (Federal, State/Local Government, and Education - SLED) across North America. You will partner with the B2B sales team to develop, execute, and measure regional marketing strategies that drive brand awareness, generate leads, and grow pipeline within this segment. You will translate corporate marketing initiatives into impactful regional campaigns.

Responsibilities:

1. Develop and Execute Regional Marketing Plans: Design and implement comprehensive marketing plans aligned with sales and corporate strategies.
2. Demand Generation: Drive lead generation through digital marketing, webinars, events, content syndication, and ABM initiatives.
3. Event Strategy and Management: Plan and execute participation in trade shows, conferences, and regional events, managing all aspects from strategy to post-event follow-up.
4. Sales Enablement and Collaboration: Act as the marketing liaison for the Public Sector sales team, providing collateral and ensuring seamless lead handoff.
5. Content Localization and Messaging: Adapt content for the public sector audience in the US and Canada; develop relevant materials as needed.
6. Budget Management: Manage regional marketing budget and track ROI.
7. Performance Tracking and Reporting: Define KPIs, analyze campaign results, and report to leadership.
8. Market Intelligence: Stay informed on industry trends, regulations, and competition to refine strategies.
9. Cross-Functional Collaboration: Work with marketing, product, partner, and communications teams for alignment.

About You:

1. 5+ years in B2B marketing, preferably in enterprise technology.
2. 2+ years marketing to the Public Sector (Federal, SLED) in North America.
3. Success in developing campaigns that generate pipeline and ROI.
4. Experience with marketing automation (e.g., Marketo, HubSpot) and CRM (e.g., Salesforce).
5. Strong understanding of demand generation, digital channels, and event marketing.
6. Excellent communication and interpersonal skills.
7. Ability to build relationships and collaborate with sales and cross-functional teams.
8. Strong project management skills and ability to handle multiple projects.
9. Analytical mindset with experience in metrics tracking and reporting.
10. Willingness to travel within North America as needed.

This is an individual contributor role.

The Base Pay Range is $130,000 - 160,000, depending on location, qualifications, and company needs. Compensation may include incentives based on metrics and company policies.

Benefits and Perks:

• Retirement Plans
• Medical, Dental, Vision
• Paid Time Off
• Paid Parental Leave
• Community Support Programs

We are committed to a workplace free of discrimination and harassment.