Field Marketing Manager - Events & ROI

Goformz, Inc.; San Diego (CA); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Equity in GoFormz

Medical and dental insurance

4 weeks paid vacation

401(k) with company match

Hybrid/Remote work options

Parking or transit allowance

Company-paid gym membership

Job summary

GoFormz, Inc. in San Diego seeks a Field Marketing Manager to own our in-market presence and run sponsored activations at conferences and trade shows, with a focus on Construction and Energy accounts.

This role reports to the VP of Marketing and works with a deal-hunting mindset. You will manage end-to-end event activations, CAB logistics, booth production, lead capture, and pipeline reporting, collaborating across sales, SDRs, and partnerships.

Qualifications

• Event production experience required.
• Vendor and budget management experience.
• Pipeline mindset with ROI focus.
• Hands-on operator at events.
• Organized and detail-oriented with clear trackers.
• Cross-functional collaboration with sales, SDRs and partnerships.
• 5+ years of B2B field marketing or event production experience.
• SaaS or enterprise software background preferred.
• Construction or Energy industry exposure is a plus.
• Bachelor’s degree in Marketing, Business, Hospitality, Communications, or related field.

Responsibilities

• Own end-to-end execution of GoFormz's presence at industry events from sponsorship through post-event teardown.
• Manage event timelines, budgets, and vendor relationships.
• Maintain a master event calendar for marketing and sales teams.
• Develop and maintain an event playbook with pre-event planning and post-event follow-up SLAs.
• Coordinate sales and SDR enablement for each event.
• Coordinate with cross-functional teams to maximize event impact.

Skills

Event production

Vendor management

Budget management

Pipeline mindset

On-site operator

Cross-functional collaboration

B2B field marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Marketing automation

LinkedIn Sales Navigator

ClickUp / Asana / Monday / Notion

Amplemarket

Job description

GoFormz, Inc. in San Diego seeks a Field Marketing Manager to own our in-market presence and run sponsored activations at conferences and trade shows, with a focus on Construction and Energy accounts.

This role reports to the VP of Marketing and works with a deal-hunting mindset. You will manage end-to-end event activations, CAB logistics, booth production, lead capture, and pipeline reporting, collaborating across sales, SDRs, and partnerships.