Field Marketing Manager

Goformz, Inc.; San Diego (CA); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Equity in GoFormz

Medical and dental insurance

4 weeks paid vacation

401(k) with company match

Hybrid/Remote work options

Parking or transit allowance

Company-paid gym membership

Job summary

GoFormz, Inc. in San Diego seeks a Field Marketing Manager to own our in-market presence and run sponsored activations at conferences and trade shows, with a focus on Construction and Energy accounts.

This role reports to the VP of Marketing and works with a deal-hunting mindset. You will manage end-to-end event activations, CAB logistics, booth production, lead capture, and pipeline reporting, collaborating across sales, SDRs, and partnerships.

Qualifications

• Event production experience required.
• Vendor and budget management experience.
• Pipeline mindset with ROI focus.
• Hands-on operator at events.
• Organized and detail-oriented with clear trackers.
• Cross-functional collaboration with sales, SDRs and partnerships.
• 5+ years of B2B field marketing or event production experience.
• SaaS or enterprise software background preferred.
• Construction or Energy industry exposure is a plus.
• Bachelor’s degree in Marketing, Business, Hospitality, Communications, or related field.

Responsibilities

• Own end-to-end execution of GoFormz's presence at industry events from sponsorship through post-event teardown.
• Manage event timelines, budgets, and vendor relationships.
• Maintain a master event calendar for marketing and sales teams.
• Develop and maintain an event playbook with pre-event planning and post-event follow-up SLAs.
• Coordinate sales and SDR enablement for each event.
• Coordinate with cross-functional teams to maximize event impact.

Skills

Event production

Vendor management

Budget management

Pipeline mindset

On-site operator

Cross-functional collaboration

B2B field marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Marketing automation

LinkedIn Sales Navigator

ClickUp / Asana / Monday / Notion

Amplemarket

Job description

GoFormz is a San Diego-based company leading the mobile data capture industry. We empower businesses to replace paper forms with web and mobile-based digital forms that provide global access to the collected data. The Field Marketing Manager owns GoFormz's in-market presence — the boots on the ground that get our brand and our team in front of buyers at industry events. This role executes sponsored activations at conferences and trade shows, focusing on Construction and Energy enterprise accounts. It reports to the VP of Marketing and operates with a deal-hunting mindset.

What You Own

• Sponsored event activations — end-to-end logistics and on-the-ground execution for industry conferences and trade shows
• CAB event logistics — operational management of the Customer Advisory Board program, including venue, travel, agenda support, and member experience
• Vendor and booth production — vendor relationships, booth design and build, on-site logistics, and shipping/receiving for collateral
• Lead capture and rapid follow-up — tracking event contacts, coordinating SDR follow-up inside SLA windows
• Event ROI and reporting — measuring pipeline impact of every event and reporting against it

Duties and Responsibilities

Sponsored Event Activations

• Own end-to-end execution of GoFormz's presence at industry events from sponsorship negotiation through post-event teardown
• Manage event timelines, budgets, and vendor relationships with precision
• Maintain a master event calendar for marketing and sales teams
• Develop and maintain the event playbook covering pre-event planning, on-site operations, lead capture standards, and post-event follow-up SLAs
• Coordinate sales and SDR enablement for each event
• Treat events as activation moments with supporting content, pre-event outreach, and post-event amplification

CAB Event Logistics

• Own operational side of Customer Advisory Board program
• Partner with Director of Brand & Content Marketing on CAB content and member experience design
• Maintain CAB member calendar, communication cadence, and post-meeting follow-up

Vendor and Booth Production

• Manage vendor relationships for booth design, fabrication, shipping, and on-site labor
• Coordinate booth content with Integrated Marketing Manager
• Manage event swag, collateral, and giveaways with sourcing and inventory discipline
• Run on-site setup, daily operations, and teardown

Lead Capture, Follow-Up, and Pipeline

• Own post-event lead process and maintain meeting tracker
• Manage event contact lists in Salesforce and marketing automation platform
• Participate in bi-weekly demand gen syncs with SDR Manager
• Report on event contribution to pipeline in weekly marketing team standup and core dashboard

Cross-Functional Alignment

• Partner with ABX & Campaigns Director on event-aligned account targeting
• Coordinate with Director of BD & Partnerships on partner co-presence at events
• Coordinate with Integrated Marketing Manager on event content needs
• Coordinate with Digital Experience Manager on event landing pages and tracking

Required Skills and Qualifications

• Event production experience — have run sponsored events from scratch, not just supported them
• Vendor and budget management — negotiated booth spaces, managed shipping logistics, and run events on time and under budget
• Pipeline mindset — understand why events exist for revenue, track ROI, measure follow-up, and advocate for cutting underperforming events
• Hands-on operator — at the event on the floor, working the booth, managing on-site dynamics, vendor crises, and last-minute changes
• Organized and detail-oriented — maintain clean trackers, clear vendor comms, thorough run-of-show docs
• Cross-functional collaborator — work fluidly with sales, SDRs, partners, and broader marketing team
• 5+ years of B2B field marketing or event production experience
• SaaS or enterprise software background preferred
• Construction or Energy industry exposure a plus
• Bachelor's degree in Marketing, Business, Hospitality, Communications, or related field required

Travel Requirements

• Approximately 30–40% travel, primarily domestic, concentrated around event seasons
• Travel includes weekends and occasional extended trips for multi-day events
• Valid passport required for occasional international travel

Tools and Technology

• Salesforce — contact and lead management, campaign tracking
• Marketing automation platform — list management and event nurtures
• LinkedIn — Sales Navigator, Campaign Manager basics for event promotion
• ClickUp (or Asana, Monday, Notion) — project management and event planning
• Amplemarket or equivalent — SDR sequence coordination for follow-up

Compensation: $85,000–$125,000 annually

What's it like to work at GoFormz?

• We pay well – at or above market. Plus, you’ll get equity in the company.
• Employee medical and dental paid by the company; you just cover vision.
• 4 weeks (160 hours) accrued paid vacation in your first year.
• 401(k) with company match
• Options to work from home or from our vibrant office in downtown San Diego where we provide complimentary parking or a monthly MTS pass.
• We care about your physical health. Our office is equipped with automatic sit/stand desks, plus you’ll get a company-paid membership to the Broadway Athletic and Swim Club located in the same building.
• Everyone has the best hardware for doing their particular job. You tell us what that is.
• We have a fantastic team that gets stuff done and is fun to work with!
• The environment is fast-paced, so you will see the results of your work immediately.
• You will have plenty of opportunities to use and learn cutting-edge technologies.
• Partially paid maternity/paternity leave.

The bottom line…

If you love working in a fast-paced and collaborative environment; have a passion for driving real pipeline impact through events; are great at logistics and cross-functional coordination and have a "can do" attitude – We want you!

About GoFormz, Inc.

GoFormz is the leading digital forms solution for businesses of any size and industry to digitize their forms and related processes, resulting in significant savings and more productive operations. GoFormz’s Cloud-based platform allows users to create, customize, and manage digital forms. These forms can capture information, automate workflows, and improve business workstreams. Users can create electronic versions of their existing paper forms and documents making it easier to gather and analyze data digitally. GoFormz is backed by leading venture capital firms, including Cloud Apps Capital Partners, Glynn Capital, and Shasta Ventures.

GoFormz, Inc is an Equal Employment Opportunity employer. Please no H-1B applicants at this time.