Field Marketing Manager: Auto Dealer Growth (Remote/Travel)

Publicis Groupe; Birmingham (AL); Hybrid; USD 97,000 - 100,000; Full time

Job summary

Publicis Groupe is seeking a Field Marketing Manager to lead day-to-day account management for Toyota Client accounts. The role is based in Birmingham, AL, with travel to dealerships and remote/onsite work as needed.

You will guide strategy, creative, reporting and communications while liaising with partners and vendors to optimize the client relationship. The candidate will manage performance analytics, ROI demonstrations, and KPI tracking, maintaining strong dealer relations and

Qualifications

• Field Marketing Manager must have a thorough knowledge of the client’s business and demonstrate an ongoing commitment to their needs.

Responsibilities

• Manage DSplus Applications and assets for participating Toyota Dealerships.
• Consult Toyota Dealerships on optimizing their platforms and managing their media budgets.
• Conduct in-depth presentations including product demonstrations that highlight key benefits, ROI and the value of our solution.
• Analyze client performance to determine opportunities for improvement within the fixed operations group at dealerships.
• Proactively communicate to clients (up to DP/GM levels).
• Establish and maintain solid business relationships with dealership personnel.
• Support Account Leadership on Regional Client initiatives.
• Understand KPIs that leverage the dealer’s business.

Skills

Direct Client Management

Account Management

Client Relationships

Communication Skills

Travel

Remote Work

AI Knowledge

Digital Advertising

Analytics Tools

Tools

Google Analytics

Google AdWords

Tableau

Salesforce

Basecamp

Job description

Publicis Groupe is seeking a Field Marketing Manager to lead day-to-day account management for Toyota Client accounts. The role is based in Birmingham, AL, with travel to dealerships and remote/onsite work as needed.

You will guide strategy, creative, reporting and communications while liaising with partners and vendors to optimize the client relationship. The candidate will manage performance analytics, ROI demonstrations, and KPI tracking, maintaining strong dealer relations and