Field Marketing Manager: ABM Growth & Events

Icehouseventures; San Francisco (CA); On-site; USD 129,000 - 156,000; Full time

Benefits offered by this job

Relocation support

Visa assistance

Health insurance

401(k)

Commuter benefits

Unlimited PTO

Dog-friendly office

Catered lunches

Job summary

Ivo is expanding its field marketing team in San Francisco to scale regional and account-based programs. You will own end-to-end field initiatives from trade shows to executive dinners, collaborating closely with Sales to build target account lists and drive pipeline.

The role requires 3–5 years in field or events marketing, a data-driven approach, and strong project management. Expect travel and a fast-paced startup environment with competitive compensation.

Qualifications

• 3–5 years of field marketing, events marketing, or related B2B marketing in tech or SaaS.
• Proven track record managing logistics of trade shows, conferences, executive dinners, or field programs.
• Experience building or supporting ABM programs, ideally using intent data.
• Strong project management with ability to juggle multiple programs and deadlines.
• Excellent written and verbal communication; able to engage with vendors, executives, sales teams, and customers.
• Data-driven mindset; able to measure pipeline impact and refine strategy.
• Experience with marketing tools (HubSpot) and CRM (Salesforce); design tools like Canva/Figma preferred.
• Willing to travel as needed.
• Bonus: experience with Fortune 500 clients or high-growth environments.

Responsibilities

• Own end-to-end execution of field programs (trade shows, conferences, dinners, roundtables, partner activations).
• Collaborate with Sales to build target account lists and convert engagement into pipeline and revenue.
• Design pre-, day-of, and post-event motions to maximize registrations and sales follow-through.
• Manage vendor relationships, budgets, shipping, booth design, and on-site logistics.
• Lead pre-event campaigns and attendee engagement across digital channels.

Skills

Field marketing

Events marketing

Account-based marketing

Project management

Vendor management

Data-driven

HubSpot

Salesforce

Tools

Canva

Figma

Job description

Ivo is expanding its field marketing team in San Francisco to scale regional and account-based programs. You will own end-to-end field initiatives from trade shows to executive dinners, collaborating closely with Sales to build target account lists and drive pipeline.

The role requires 3–5 years in field or events marketing, a data-driven approach, and strong project management. Expect travel and a fast-paced startup environment with competitive compensation.