Field Marketing Manager

GN Group; United States; Remote; USD 85,000 - 100,000; Full time

Job summary

A leading company in the hearing care industry seeks a Field Marketing Manager to develop and implement marketing strategies for its Beltone network. The ideal candidate will have a strong marketing background, be customer-oriented, and possess outstanding communication skills. If you're passionate about making a difference in the hearing care space, this role offers the opportunity to drive marketing efforts that impact service delivery and customer engagement.

Benefits

Competitive benefits package

Annual bonuses

401(k) plan

Paid vacation and holidays

Qualifications

• Experience in retail marketing in healthcare or franchise environments is preferred.
• Ability to synthesize data into actionable marketing insights.
• Experience managing marketing initiatives that demonstrate ROI.

Responsibilities

• Lead the development and implementation of marketing strategies.
• Collaborate across departments to support marketing efforts.
• Measure and report the effectiveness of marketing initiatives.

Skills

Customer-centric attitude

Relationship building

Analytical skills

Presentation skills

Independent initiative

Education

Bachelor’s degree in business, Marketing or Sales

Job description

Field Marketing Manager

Are you looking to work with a company that is passionate about the hearing care industry? If yes, then look no further!

The Field Marketing Manager is responsible for the strategy, planning, communication, and implementation of marketing plans for and in collaboration with owners in the Beltone network.

Highlights of Responsibilities:

• Develop a deep understanding of our customers: who they are, how we can reach them, and what they value
• Create and deliver the Beltone marketing strategy for hearing retail practice locations to attract both new and existing patients-consumers
• Partner with Practice Manager to create and deliver the Beltone local marketing and operations strategy for Beltone owners who want marketing support which includes providing direction and tools for their practice to assist with implementation of Elevate programs and strategies
• Provide consistent data driven insights regarding:
  • General effectiveness of specific marketing activities in a given market
  • Timing of various marketing vehicles to maximize impact
  • Maximizing marketing ROI
  • Implementation of marketing programs and follow up with results and refinements
• Collaborate with and provide clear communication to the sales team
• Effectively engage and communicate with Practice Owners, Providers, and Staff on an ongoing basis to maintain an efficient and effective marketing strategy that results in a high return on investments culminating in the overall success of the practice.
• Responsible for recap and measurement of marketing initiatives and reporting data to sales team and key stakeholders

Preferred Qualifications:

• Bachelor’s degree in business, Marketing or Sales
• Experience in retail marketing
• Experience in franchise/dealer marketing in one of the following industries -- hospitality, medical, entertainment or advertising/marketing agency experience with franchise/dealer clients – is a PLUS
• Strong customer-centric attitude
• Ability to work independently and take initiative, anticipating and resolving problems
• Relationship building with ability to collaborate across departments to enlist the cooperation of organizational stakeholders and outside partners
• Experience with ROI-focused marketing initiatives that generate revenue
• Highly developed presentation and written communication skills (Microsoft Teams, Phone, and Email are primary forms of communication)
• Ability to analyze key metrics and interpret them into actionable data points
• A proven ability to generate buy-in on marketing recommendations
• Ability to effectively communicate the strategic rationale of various marketing programs as they relate to driving growth in each account
• Experience with the hearing healthcare space

Location & Travel:

• Remote (North America)
• Up to 30% travel

Join us!

Beltone hires those who are passionate about the hearing care industry and dedicated to making a difference. Join the Beltone Team today and see the unlimited possibilities.

Pay Transparency Notice:

• The target annual salary for this position can range from $85,000.00 - $100,000.00.
• Compensation for roles at Beltone depends on a wide array of factors including but not limited to location, role, skill set, and level of experience.
• To remain competitive, Beltone offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays

We encourage you to apply:

We highly value a mindset, motivation, and energy, that aligns with our core values, to not only ensure growth for you, but for your team and the wider Beltone, GN Group organization as well.

We are committed to an inclusive recruitment process:

Beltone welcomes applicants from all backgrounds and applicants will receive equal consideration for employment. We make life sound better by developing intelligent sound solutions that transform lives through the power of sound, enabling you to hear more, do more & be more than you ever thought possible.

Founded in 1869, GN group today has more than 6,000 employees.

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E-Verify: GN participates in E-Verify. View the E-Verify posterhere. View the Right to Work poster here.

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