Field Marketing Manager

Jobtailor; Seattle (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a senior marketer to lead state-level marketing strategy across designated markets, including Seattle and surrounding areas. You will translate national programs for local execution with Sales Leads and Distributor teams to drive growth and brand presence.

You will own activation playbooks and budgets, capture market insights for brand planning, and partner with Brand, Channel, Commercial, and Leadership teams to optimize investments and ROI.

Qualifications

• Bachelor's degree required.
• 5–10 years of relevant marketing experience, ideally within beverage alcohol, trade/retail management, or brand roles.
• Demonstrated experience developing local activation strategies and driving commercial planning.
• Proficiency in Microsoft Outlook and Office applications.
• Ability to travel up to 25%.

Responsibilities

• Lead state-level marketing strategy and annual planning across designated markets.
• Translate national programs for market-level execution with Sales Leads and Distributor teams.
• Develop and oversee execution plans aligned with brand guidelines and local needs.
• Capture, synthesize, and communicate market insights for brand planning and program briefing processes.
• Support large-scale brand events, sponsorships, and activations.
• Own Corporate Partnership execution in assigned markets and drive continuous improvement through recaps.
• Lead agency briefing for local sampling programs, events, and large-scale activations.
• Develop, manage, track, and reconcile market-level A&P budgets.
• Optimize investment across states while balancing national priorities.
• Localize customer and distributor sell decks and sell sheets.
• Present program priorities at distributor forums including Kickoffs, GSMs, and select QBRs.
• Define commercial objectives and manage post-program evaluation, including ROI readouts.
• Champion and scale best practices across the commercial ecosystem.
• Share market insights, performance feedback, and growth opportunities with Brand, Channel, Commercial, and Leadership Teams.
• Translate field feedback into recommendations for national program development.
• Identify and eliminate process friction.

Skills

Marketing Strategy

Local Activation

Budget Reconciliation

ROI Evaluation

Communication

Education

Bachelor's degree

Tools

Microsoft Outlook

Microsoft Office

Job description

• Lead state-level marketing strategy, annual planning, and activation across designated markets
• Translate national programs and priority periods for market-level execution with Sales Leads and Distributor teams
• Develop and oversee execution plans and playbooks aligned with brand guidelines and local needs
• Capture, synthesize, and communicate market insights for brand planning and program briefing processes
• Support large-scale brand events, sponsorships, and activations
• Own Corporate Partnership execution in assigned markets and drive continuous improvement through recaps
• Lead agency briefing for local sampling programs, events, and large-scale activations
• Develop, manage, track, and reconcile market-level A&P budgets
• Optimize investment across states while balancing national priorities
• Localize customer and distributor sell decks and sell sheets
• Present program priorities at distributor forums including Kickoffs, GSMs, and select QBRs
• Define commercial objectives and manage post-program evaluation, including ROI readouts
• Champion and scale best practices across the commercial ecosystem
• Share market insights, performance feedback, and growth opportunities with Brand, Channel, Commercial, and Leadership Teams
• Translate field feedback into recommendations for national program development
• Identify and eliminate process friction

Requirements

• Bachelor's degree required
• 5–10 years of relevant marketing experience, ideally within beverage alcohol, trade/retail management, or brand roles
• Demonstrated experience developing local activation strategies and driving commercial planning
• Proficiency in Microsoft Outlook and Office applications
• Ability to travel up to 25%

Core Competencies

Demonstrates expertise in leading state-level marketing strategies and executing local activation plans while effectively managing budgets and optimizing investments. Strong ability to synthesize market insights and communicate effectively with cross-functional teams to drive brand growth.

Highest-signal resume keywords

• State-Level Marketing Strategy
• Local Activation Strategies
• Market Insights Communication
• Budget Management
• Commercial Planning

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• Commercial Planning
• Local Activation
• Budget Reconciliation
• ROI Evaluation

Soft Skills

• Communication
• Leadership
• Collaboration
• Problem-Solving

Industry Keywords

• Beverage Alcohol
• Trade Management
• Retail Management
• Brand Roles
• Agency Briefing

Tools & Technologies

• Microsoft Outlook
• Microsoft Office