Field Marketing Manager

Upwind Security, Inc.; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Upwind Security, Inc. is seeking a passionate Field Marketing Manager to lead field marketing programs across the United States, driving pipeline and strengthening brand presence in key markets.

This high-impact, individual-contributor role collaborates with sales and demand generation, plans and executes events, and manages digital components to maximize attendance and ROI. You’ll work autonomously day-to-day with support from a global marketing team and may travel to major partner events and

Qualifications

• Experience planning and executing field marketing programs across the US.
• Ability to manage budgets and vendor relationships for events.
• Strong collaboration with sales and demand generation teams.
• Detail-oriented with excellent organizational and follow-through.

Responsibilities

• Plan and execute field marketing programs across the US including events that support pipeline and revenue goals.
• Own event operations end-to-end: budgeting, venue sourcing, vendor management, registration, and onsite execution.
• Collaborate with sales to align on business goals and maximize attendance and impact.
• Maintain event calendars and cross-functional communications.
• Track program performance and report on ROI and pipeline impact.

Skills

Field marketing

Event planning

Budget management

Vendor management

Cross-functional collaboration

Data-driven optimization

Job description

We’re looking for a passionate and versatile Field Marketing Manager to join our team and lead field marketing initiatives across the US.

This is a high-impact individual contributor role where you’ll be responsible for building and executing programs that engage prospects, support pipeline, and elevate Upwind’s brand presence.

You’ll own multiple field marketing programs across the US, helping shape how we show up in key markets. While you’ll operate independently day-to-day, you’ll be supported by a collaborative global marketing team and cross-functional partners who are invested in your success.

This role requires exceptional attention to detail, organization, and follow-through.

Key Responsibilities

• Plan and execute field marketing programs across the US, including executive dinners, meetups, workshops, trade shows, partner events, and Upwind-owned activations that directly support pipeline and revenue goals.
• Own event operations end to end, including budgeting, venue sourcing, vendor management, registration, shipments, booth setup, onsite execution, swag, and structured post-event workflows.
• Partner closely with sales and demand generation to align on business goals, drive attendance, influence pipeline progression, and ensure programs support measurable outcomes.
• Maintain and continuously improve event calendars, program overviews, documentation, and cross-functional communication to keep stakeholders aligned and accountable.
• Collaborate with sales on target account and prospect lists, campaign alignment, and targeted outreach to maximize attendance and event impact.
• Tailor event experiences and messaging for target audiences while staying closely aligned with Upwind’s brand, positioning, and customer journey.
• Execute digital components that support field programs, including invitations, landing pages, email sequences, registration, and follow-up cadences.
• Track, measure, and report on program performance, including attendance quality, pipeline creation, pipeline acceleration, cost efficiency, and ROI.
• Provide data-driven insights and recommendations to refine event strategy, improve operational efficiency, and maximize business impact.
• Build and strengthen Upwind’s presence across key US markets, tech communities, and cloud security audiences through consistent, high-quality, brand-aligned execution.