Field Marketing Manager

Windfall; San Francisco (CA); On-site; USD 105,000 - 120,000; Full time

Benefits offered by this job

Comprehensive benefits package

Travel required (~30%)

Job summary

Windfall is seeking a Field Marketing Manager to own and execute in-person events and executive programs that generate pipeline for the Sales team. You will run booths, demo the platform live, and engage with prospects at conferences and Windfall-hosted programs across California.

You will collaborate with Sales, CS, and RevOps to ensure audiences, messages, and follow-ups are clear, measurable, and aligned with revenue goals.

Qualifications

• 2-4 years minimum in B2B marketing roles with meaningful responsibility for field, events, or demand gen programs.
• Experience running programs that tie directly to pipeline and opportunity creation.
• Strong project management and communication skills; able to coordinate multiple stakeholders.

Responsibilities

• Own the field and event marketing calendar across priority verticals and territories, including conferences and Windfall-hosted programs.
• Design event experiences that are on-brand for a people intelligence and AI company.
• Partner with Sales leadership to define target account lists and pre-event outreach expectations.
• Collaborate with PMM and CS to present Windfall’s data story live in programs.
• Build pre- and post-event multi-channel programs (Sales outreach, email, LinkedIn, partner touches).
• Define and manage lead capture and handoff processes with RevOps (lead types, routing, SLAs).
• Track and report registrations, attendance, meetings set, opportunities created, and influenced revenue.
• Iterate on programs based on performance and field feedback.
• Travel to and staff Windfall’s industry conferences and events, managing on-site execution.
• Deliver live product demos on the show floor and in executive settings, translating Windfall's data story into compelling conversations.

Skills

B2B marketing

Event marketing

Program management

Cross-functional collaboration

Communication

Tools

Salesforce

MAP (Marketing Automation Platform)

Job description

As Windfall’s Field Marketing Manager, you will own the programs that bring Windfall’s story to life in the market and generate pipeline for our Sales team. You will design and execute a mix of in‑person experiences, executive programs, creative campaigns, and partner initiatives that reach our key verticals across nonprofit and commercial segments. This is a hands‑on, in-market role. You'll be on‑site at conferences and Windfall-hosted programs throughout the year, running the booth, demoing our platform live, and talking directly with prospects and customers.

You’ll work hand‑in‑hand with Sales, Customer Success, and RevOps to ensure every program has a clear audience, message, and follow‑up plan—and that we can measure its impact on revenue.

We hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Win When Our Customers Win; (5) Act with integrity and trust.

Responsibilities

• Own the field and event marketing calendar across priority verticals and territories, including industry conferences, curated executive experiences, and Windfall‑hosted programs
• Design event experiences that feel intentional and on‑brand for a people intelligence and AI company, not just generic booths or happy hours
• Partner with Sales leadership to define target account lists, segment priorities, and pre‑event outreach expectations
• Work closely with PMM and CS to bring Windfall’s data story into the room (live benchmarking, interactive data sessions, customer storytelling)
• Build pre‑ and post‑event multi‑channel programs (Sales outreach, email, LinkedIn, partner touches) to support each event
• Define and manage lead capture and handoff processes, in coordination with RevOps (e.g., lead types, segmentation, routing, and SLAs)
• Track and report on key metrics: registrations, attendance, meetings set, opportunities created, and influenced revenue; share insights with Sales and Marketing
• Iterate on programs based on performance, feedback from the field, and learnings across verticals
• Travel to and staff Windfall's presence at industry conferences and field events, owning on‑site execution from booth setup through post‑event handoff
• Deliver live product demos on the show floor and in executive settings, translating Windfall's data story into a conversation that lands with the person in front of you

Requirements

• 2-4 years minimum in B2B marketing roles with meaningful responsibility for field, events, or demand gen programs
• Demonstrated experience running programs that tie directly to pipeline and opportunity creation
• Strong project management and communication skills; able to coordinate multiple stakeholders and programs concurrently
• Comfortable partnering directly with Sales leaders and AEs
• Based in the SF office, with approximately 30% travel - concentrated in peak conference seasons, including multi‑day trips and occasional weekends

Preferred Qualifications

• Experience in B2B SaaS, especially data/analytics, GTM tools, or MarTech
• Exposure to Windfall’s core verticals (nonprofit, financial services, retail, travel & hospitality)
• Familiarity with CRM and marketing tools (e.g., Salesforce, MAP) for tracking program impact

Additional Information

The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across California. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. We also offer a comprehensive benefits package, which you can explore on our careers site

Compensation range:

$105,000 - $120,000 a year

About Windfall

Windfall is a people intelligence and AI company that gives go‑to‑market teams actionable insights. By democratizing access to people data, organizations can intelligently prioritize go‑to‑market resources to drive greater business outcomes. Powered by best‑in‑class machine learning and artificial intelligence, Windfall activates insights into workflows that engage the right people for each respective organization. More than 1,500 data‑driven organizations use Windfall to power their business. For more information, please visit www.windfall.com.

We comply with CCPA. For more information on how we comply, review our privacy notice.

Windfall is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We may use AI tools to assist parts of the hiring process, such as reviewing applications or analyzing resumes. These tools assist our team and do not replace human judgment. Final hiring decisions are made by people.