Field Marketing Manager

CELSIUS; New York (NY); On-site; USD 85,000 - 190,000; Full time

Job summary

Join a dynamic team as a Field Marketing Manager, where you'll bring the brand to life through innovative marketing strategies and community engagement. This role involves executing comprehensive marketing plans, building relationships with local influencers, and analyzing event impacts to maximize brand exposure. You'll lead a team of Brand Ambassadors while collaborating closely with sales to achieve joint goals. This is an exciting opportunity to make a significant impact in a vibrant marketing environment, driving brand awareness and consumer engagement. If you're passionate about marketing and community interaction, this role is perfect for you.

Benefits

Comprehensive Medical, Dental & Vision benefits

Long- and short-term disability

Life insurance

Paid time off

Identity theft and legal services

Qualifications

• 5+ years of grassroots and brand marketing experience.
• Strong planning and project management skills.
• Experience in managing teams and local community events.

Responsibilities

• Build and execute plans supporting marketing strategies.
• Analyze event activations to gauge impact and ROI.
• Recruit and manage Brand Ambassadors effectively.

Skills

Grassroots Marketing

Brand Management

Project Management

Relationship Building

Community Engagement

Education

Bachelor's Degree in Marketing or related field

Job description

As a Field Marketing Manager, you will be a valuable member of the Marketing team. You are responsible for bringing the brand to life through execution of the national brand marketing objectives, strategies and tactical programs. The FMM will develop and support dynamic consumer sampling opportunities, working in tandem with sales team counterpart to ensure the achievement of joint goals. You are also responsible for day-to-day operations and logistics in the market. The position objectives are to create consumer trial, build heavy usage, grow awareness, drive brand image and create word of mouth for the Brand.

Requirements


Responsibilities:

• Build and execute plans that effectively support the company's 360-marketing playbook, sales strategies and key initiatives.
• Connect, build relationships and seed product with local influencers and like-minded locally relevant organizations, media and influencer brands
• Research, negotiate, and execute local sponsorship opportunities
• Analyze event activations to gauge impact and ROI
• Own the recruiting, hiring, training, and management of Brand Ambassadors
• Actively participate in meetings with local sales team and distributors to align marketing & sales strategies and communicate best practices
• Work hand-in-hand with the local sales team and distributor partners to seamlessly execute sales and marketing initiatives to maximize brand exposure, consumer engagement, and sales in store
• Build and execute annual defined market marketing plan
• Complete and update reports, including monthly documents for budgets, expenses, and product forecasting, as well as daily event and sampling recaps
• Process invoices and expenses in a timely manner in cooperation with the Finance team
• Manage warehouse rentals and maintenance
• Manage company vehicles and maintenance
• Establish goals, identify priorities, provide direction, give the necessary tools and resources and recognize accomplishments in a timely manner
• Complete other responsibilities as assigned
  
  
  

Experience:

• Minimum of five (5) years of grassroots and brand marketing experience
• Minimum of three (3) years of direct people management
• Strong understanding of local community events
• Strong planning and project management skills
• CPG or food/beverages experience is a plus
• Ability to build a team environment
  
  
  

Proficiencies:

• Ability to take initiative and prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills
• Confident in leading a team and setting an example of expectations
• Good interpersonal skills with the ability to work effectively with individuals and groups at all organization levels; ability to work independently and as part of a team
• Willingness and flexibility to adapt to changing business needs and deadlines
• Have a clean driving record (valid state driver's license and MVR check required)
• Able to stand for extended periods of time
• Able to lift 25lbs consistently
• Able to travel within the assigned territory (travel required throughout the region)
  
  
  

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• Paid time off
• Identity theft and legal services

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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