Field Marketing Manager

Destination Pet; California; On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health & vision & dental insurance

Disability insurance

Life insurance

401k match

Pet care discounts

Generous PTO

Job summary

Destination Pet is seeking a Field Marketing Manager to develop localized marketing strategies and promote brand awareness across West Coast markets. This role partners with local center managers and business partners to tailor initiatives regionally and drive new customer acquisition.

The ideal candidate will lead campaigns, manage events, coordinate partnerships, and analyze market data to optimize regional performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or equivalent industry experience.
• Proven track record in field or regional marketing campaigns.
• Experience with GTM annual marketing plans and budgeting.

Responsibilities

• Develop localized marketing plans for West Coast markets.
• Collaborate with Creative and Marketing teams to produce materials.
• Plan and execute local events and campaigns.
• Monitor KPIs and report campaign performance.
• Coordinate partnerships with local businesses and influencers.

Skills

Project management

Excellent communication

Data-driven decisions

CRM software

Social media management

Adaptability

Travel readiness

Education

Bachelor's degree in Marketing / Business Administration

Tools

CRM

Marketing automation platforms

Job description

## Field Marketing ManagerApplylocations: Remote California: Remote Oregon: Remote Washingtontime type: Full timeposted on: Posted Todayjob requisition id: JR108318**Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!**The Field Marketing Manager is responsible for developing and executing localized marketing strategies to promote company brand awareness, drive new customer acquisition, and support the local marketing needs of assigned centers. This role involves working closely with the local Center Managers and business partners to tailor marketing initiatives to regional markets.**We are looking to add a West Coast based Field Marketing Manager to our team!****LOCATION: Must reside in West Coast****REPORTS TO**: Senior Field Marketing Manager**PAY:** $70,000-$80,000 + 7.5 % Bonus**CORE RESPONSIBILITES:** Local Market Analysis:* Conduct market research* Identify opportunities for growth* Develop and execute marketing plans tailored to the regional marketCampaign Development:* Partner with the Creative team to design effective marketing materials* Collaborate with the Marketing team to ensure alignment in overall brand strategy* Design and implement marketing campaignEvent Planning and Execution:* Plan and coordinate local events, community engagement and promotional activities* Manage logistics, budgets and execution* Coordinate the promotion of local events and engagement via social mediaPartnerships and Networking:* Build and maintain relationships with local partners, influencers and community organizations* Leverage partnerships to enhance brand presence and drive new customer generation* Regularly distribute marketing materials to local business partnersBudget Management:* Manage and allocate the regional marketing budget efficiently* Track expenditures and ensure all activities are cost effective* Work with Center Managers to determine optimal field marketing initiativesPerformance Tracking:* Monitor KPI's to measure the success of field marketing activities* Provide regular reports and feedback to management on campaign effectiveness and regional market conditions**REQUIREMENTS:**Education & Experience:* Bachelors' degree in Marketing, Business Administration, or equivalent industry experience* Experience in Field Marketing, Regional Marketing, or similar role* Proven track record of managing successful marketing campaigns* Budgeting and planning experience with GTM annual marketing plans* Experience working in a role with matrix structured leadershipSkills:* Strong project management and organizational skills* Excellent communication and interpersonal skills* Proficient in marketing software and tools (e.g., CRM, email marketing platforms, social media management)* Ability to analyze data and make data-driven decisions* Adaptability to changing market conditions and prioritiesOther:* Willingness to travel 50%-75% to centers within designated region* Must have reliable transportation and clean driving record* Ability to work flexible hours, including evenings and weekends as needed for events and campaigns* Must be able to stand for long periods of time and lift at least 40lbs* Must be passionate about pets!**PERKS:*** Health, vision, dental, long & short-term disability, and Life insurance* A Startup mentality company with stable funding* 401k match* Pet Care discounts* Generous PTO* Opportunity to grow your career with a network of like-minded professionals* Employer sponsored pet insurance