Field Marketing Manager

Confidential Jobs; Arizona; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

PTO

Health, dental, and vision insurance

401(k) with employer match

Life insurance

Employee assistance program

Product discounts

Job summary

Confidential Jobs in the United States seeks a Field Marketing Manager to bridge sales and marketing within a competitive cannabis market. You will drive retail execution, increase sell-through, and oversee a team of field marketing specialists across Michigan.

You will partner with Account Executives to develop go-to-market plans, visit stores, train staff, capture insights, and report performance to leaders. This role offers growth opportunities in a fast-moving cannabis organization.

Qualifications

• Must be 21+ with valid driver’s license and transportation.
• Based in Michigan.
• Deep understanding of the Michigan cannabis retail landscape.
• 3+ years in field marketing, trade marketing, or sales support (cannabis or CPG preferred).
• Experience managing field teams or brand ambassador programs.

Responsibilities

• Develop go-to-market strategies with Account Executives for priority accounts.
• Strengthen long-term partnerships with store leadership and buyers to drive loyalty and performance.
• Conduct regular retail visits to identify opportunities and ensure execution.
• Document displays, promotions, and in-store activations with actionable reporting.
• Lead the field team: hire, train, assign goals, and drive performance.
• Activate marketing initiatives: deploy and maintain materials across accounts.
• Educate retail staff with product training to improve knowledge and conversion.
• Provide market insights and competitive intelligence to inform strategy.
• Maintain CRM reporting of visits, events, and activations to measure territory performance.

Skills

Field leadership

Account management

Retail merchandising

Communication

Job description

We’re seeking a Field Marketing Manager to bridge the gap between sales and marketing in one of the most competitive cannabis markets in the country. This role focuses on elevating retail execution, increasing sell-through, and driving account success across Michigan while overseeing a team of field marketing specialists.

You will serve as the key link between the internal sales organization and retail partners, ensuring that every store visit, product launch, and marketing activation aligns with broader business goals. If you understand how to drive product movement, support sales teams, build strong retail relationships, and lead with presence in the field, this role offers significant impact and growth opportunity.

What You’ll Do

Partner with Account Executives to develop and execute go-to-market strategies across priority accounts.

Strengthen Retail Relationships

Build and maintain long-term partnerships with store leadership, buyers, and budtenders to drive loyalty and performance.

Own Your Market

Conduct regular retail visits to identify opportunities, provide hands-on support, and ensure consistent execution.

Assess stock levels, optimize displays, and ensure product visibility and presentation meet brand standards.

Audit, Capture, Communicate

Document displays, promotions, and in-store activations while delivering clean, actionable reporting to internal stakeholders.

Lead the Field Team

Hire, train, and manage a team of field marketing specialists. Develop route plans, assign goals, and drive accountability and performance.

Activate Marketing Initiatives

Ensure marketing materials, signage, and promotional assets are deployed accurately and maintained across accounts.

Educate Retail Staff

Lead product education sessions and provide ongoing training to store teams to improve product knowledge and conversion.

Deliver Market Insights

Provide competitive intelligence, customer feedback, and retail insights to inform sales and marketing strategy.

Track Performance

Maintain accurate CRM reporting of visits, events, and activations to ensure territory performance is measurable and transparent.

What You’ll Need

• Must be 21+ with a valid driver’s license and reliable transportation
• Based in Michigan
• Deep understanding of the Michigan cannabis retail landscape
• Prior cannabis industry experience or strong familiarity with cannabis culture and compliance highly preferred
• 3+ years of field marketing, trade marketing, or sales support experience (cannabis or CPG preferred)
• Experience managing field teams or brand ambassador programs
• Strong leadership, communication, and relationship-building skills
• Highly organized with strong reporting and time management abilities
• Comfortable working a flexible schedule, including evenings and weekends
• Able to lift 40 to 50 pounds and provide hands-on retail support
• Communicate confidently with buyers and retail staff
• Enjoy building processes and teams from the ground up
• Thrive in fast-moving, field-based roles
• Lead with integrity, accountability, and a solutions-oriented mindset
• Want long-term growth in a high-performance cannabis organization

Compensation will be discussed during the interview process and is based on experience, skills, and internal alignment. This is a full-time, exempt position offering a comprehensive benefits package that may include:

• Paid time off including vacation, sick time, and holidays
• Health, dental, and vision insurance
• 401(k) with employer match
• Life insurance
• Employee assistance program
• Product and service discounts

Equal Opportunity Employer

We are committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by applicable law. Employment is contingent upon the successful completion of a background check and any required regulatory screening.