Field Marketing Representative

GOEBEL FIXTURE COMPANY; Marshall (MI); On-site; USD 52,000 - 70,000; Full time

Benefits offered by this job

Mileage reimbursement

Medical, Dental, Vision benefits

Paid time off

401K & matching

Life insurance

Car allowance

Job summary

Common Citizen is seeking a Field Marketing Representative for the West Region to drive wholesale cannabis sales to licensed dispensaries. You will build relationships with dispensary buyers, budtenders, and end customers while promoting the brand and educating staff on product features.

You will represent the brand at events, coordinate with marketing and retail teams, gather market insights, and ensure compliance with state regulations.

Qualifications

• 2+ years of experience in B2B sales, preferably in cannabis, alcohol, beverage, or CPG industries.
• Strong communication, negotiation, and relationship-building skills.
• Valid driver’s license and ability to travel regionally.

Responsibilities

• Prospect, pitch, and close wholesale cannabis sales with dispensaries across the assigned region.
• Manage and grow existing accounts by providing exceptional service and support.
• Track sales activities, pipeline, and results using CRM tools.
• Serve as the face of the brand at dispensary events, vendor days, product demos, and community activations.
• Educate dispensary staff on product features, benefits, and brand story to ensure accurate promotion.
• Coordinate with Retail team to maximize SKU utilization across the company.

Skills

B2B sales

Communication skills

Relationship building

Travel willingness

Job description

Job Title: Field Marketing Representative (WEST Region)

Reports t o: Chief Cannabis Officer

About Us

Common Citizen is a leader in the cannabis industry, providing high-quality flower, concentrates, edibles, and other products to licensed dispensaries. We’re passionate about building lasting partnerships, elevating cannabis culture, and creating unforgettable customer experiences.

About This Role

The Field Marketing Representative will drive wholesale sales of cannabis and cannabis products to licensed dispensaries within their assigned territory. This role blends sales execution with brand ambassador responsibilities — building strong relationships with dispensary buyers, budtenders, and end consumers to grow market share and increase brand visibility.

Responsibilities include but not limited to:

Wholesale Sales & Account Management

• Prospect, pitch, and close wholesale cannabis sales with dispensaries across the assigned region.
• Manage and grow existing accounts by providing exceptional service and support.
• Track sales activities, pipeline , and results using CRM tools.

Customer Service and customer follow up

Brand Representation

• Serve as the face of the brand at dispensary events, vendor days, product demos, and community activations.
• Educate dispensary staff on product features, benefits, and brand story to ensure accurate and enthusiastic promotion.
• Collect market feedback on product performance, pricing, and competitor activity.
• Partner with marketing to plan and execute field marketing activities.
• Communicate market trends, customer insights, and growth opportunities to leadership.
• Ensure compliance with all state cannabis regulations in sales and promotional activities.
• Coordinate with Retail team to maximize SKU utilization across the company.

The Experience You Bring and the Skills we Need:

• 2+ years of experience in B2B sales, preferably in cannabis, alcohol, beverage, or CPG industries.
• Strong track record of meeting/exceeding sales goals.
• Excellent communication, negotiation, and relationship-building skills.
• Comfortable representing a brand in public settings and engaging with diverse groups.
• Knowledge of cannabis products, culture, and compliance regulations a plus.
• Valid driver’s license, reliable transportation, and ability to travel regionally.

Physical Requirements

• Regularly required to sit for long periods of time
• Use hands to handle, control, or feel objects, tools, or controls.
• Reach with hands and arms; and talk or hear.
• Occasionally required to stand and walk.
• Frequently lift and/or move up to 20 pounds.

Why You’d Love This Role

You have:

• A high level of professionalism and believe in our founding principles: “Cannabis for humanity” and “Change for the better ”. As such, you enjoy being involved in the community and being a steward for the company and the positive change that we believe in.
• A passion for providing the residents and visitors of Michigan with the highest quality and safest cannabis products in the state.
• A desire to change the social perception of cannabis and a passion for humanity.
• A constant desire to learn new skills and believe in continuous improvement, both personally and professionally.
• Value integrity and honesty and want to bring those values to the cannabis industry.
• Enjoy being part of a team and sharing your skills with your fellow citizens.
• An appreciation for all stages of the production cycle of cannabis, including harvesting , trimming and processing .

We offer:

• Competitive base salary + commission structure.
• Mileage reimbursement or car allowance.
• Medical, Dental, Vision benefits active first of the month following your first day of employment.
• Paid time off.
• Employee sponsored life insurance.
• Employee assistance program.
• 401K & 401K matching.

Common Citizen is an equal opportunity employer. We celebrate diversity and are committed to creating an environment of mutual respect for all people. If you are a member of an equity group, you are encouraged to self- identify , on your application, cover letter or resume.

**Must be at least 21 years of age as required by the C a nnabis Regulatory Association**