Field Marketing Lead — Events & Demand Gen

AVI-SPL, Inc.; Tampa (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Paid holidays and PTO

Training and professional development

Job summary

AVI-SPL is seeking a Field Marketing Specialist to plan, execute, and measure event-driven and demand generation programs across the U.S. The role acts as a liaison between marketing and sales to align campaigns with regional priorities and revenue targets.

The ideal candidate will collaborate with sales, develop relationships with sellers, and drive measurable pipeline growth while supporting travel to event locations as needed.

Qualifications

• Experience coordinating field marketing programs and events.
• Ability to translate marketing plans into targeted campaigns.
• Proven collaboration with sales to drive pipeline and revenue.

Responsibilities

• Plan, execute, and measure field marketing programs to generate leads and pipeline.
• Coordinate owned and sponsored events to drive demand and brand awareness.
• Align marketing activities with regional priorities and revenue targets.
• Collaborate with sales to accelerate demand generation and customer engagement.
• Travel to event locations as needed (approx. 25% of time).

Skills

Field marketing

Event planning

Demand generation

Campaign execution

Sales alignment

Job description

AVI-SPL is seeking a Field Marketing Specialist to plan, execute, and measure event-driven and demand generation programs across the U.S. The role acts as a liaison between marketing and sales to align campaigns with regional priorities and revenue targets.

The ideal candidate will collaborate with sales, develop relationships with sellers, and drive measurable pipeline growth while supporting travel to event locations as needed.