Field Marketing Lead: End-to-End Event Campaigns

The Helper Bees; Austin (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

The Helper Bees in Austin, TX is seeking a Field Marketing Manager to own the planning and execution of live events, conferences, dinners, and hosted experiences. You will lead end-to-end logistics, engage senior stakeholders, and drive pre/post-event campaigns with Sales and Marketing.

You will build an integrated field program, manage budgets, measure ROI, and collaborate across teams to turn events into pipeline opportunities. This role requires travel and a polished executive presence.

Qualifications

• 4+ years in field marketing, event marketing, or related function in a B2B environment.
• Experience independently owning conferences and hosted dinners, including budget and vendor management.
• Experience using CRM and marketing automation platforms to track field engagement and measure campaign impact.

Responsibilities

• Build and execute the field marketing strategy with Sales and Marketing, including events, sponsorships, and speaker opportunities.
• Treat major field programs as integrated campaigns with objectives, audience strategy, and post-event follow-up.
• Identify priority accounts and contacts with Sales/BDRs and set meeting goals.
• Own post-event follow-up: CRM capture, nurture, and pipeline progression.
• Build event ROI reporting linking spend to engagement and opportunities.
• Develop a conference scorecard and optimize field investment.
• Explore opportunities beyond the booth: dinners, private meetings, advocacy, and activations.
• Collaborate with Marketing on pre/post-event campaigns and ABM outreach.
• Create executive briefing materials for priority events and follow-up actions.
• Manage end-to-end event logistics: venue, contracts, budgets, staffing, shipping, on-site.
• Host dinners and events, guiding conversations and warm introductions.
• Coordinate with teams to turn goals into guest lists and on-site plans.
• Oversee conference presence, sponsorships, and post-event follow-up.
• Create repeatable playbooks, vendor standards, and event checklists.
• Track attendance, engagement, pipeline contribution, and ROI feedback.
• Live the Core Values and support special projects as needed.

Skills

Travel frequently

Lead management

Executive presence

ABM strategies

Event strategy

Conferences hosting

Event operations

Hosting events

Multitasking

Writing skills

Judgment under pressure

Teamwork

Education

4+ years Field Marketing

Conference ownership

CRM & Marketing automation

Bachelor's in Marketing/Business

Tools

CRM platforms

Marketing automation

Job description

The Helper Bees in Austin, TX is seeking a Field Marketing Manager to own the planning and execution of live events, conferences, dinners, and hosted experiences. You will lead end-to-end logistics, engage senior stakeholders, and drive pre/post-event campaigns with Sales and Marketing.

You will build an integrated field program, manage budgets, measure ROI, and collaborate across teams to turn events into pipeline opportunities. This role requires travel and a polished executive presence.