Field Marketing Director

Amplify; United States; Remote; USD 120,000 - 140,000; Full time

Job summary

Amplify is seeking a Field Marketing Director to define and oversee a regional Go-To-Market strategy that supports the sales team in achieving revenue targets and territory goals. This role leads regional campaign plans, events, and sponsorships, coordinating cross-functionally with sales and product marketing.

In this remote role, you will manage regional marketing activities, stay attuned to adoptions and RFPs, and travel 15-20% as needed to drive field execution and alignment with district

Qualifications

• Bachelor’s degree required.
• 5+ years of sales experience in education publishing.
• 5+ years of marketing experience in education publishing.
• 5+ years of project management experience with strong PM skills.
• Experience building and executing campaigns that drive sales.
• Experience with prospecting, lead generation, pipeline building, and closing.
• Experience writing RFPs and/or rubric responses.
• Experience writing marketing copy and coordinating print/digital marketing activities and events.
• Experience collaborating with Product Development/Management and Marketing Services teams.
• Proficiency with Google Suite, MS Office, Google Analytics, and marketing automation tools (HubSpot, Pardot).

Responsibilities

• Collaborate with Sales Leadership to develop and maintain a territory brain trust.
• Collaborate with Sales Leadership to plan and execute regional sales events and meetings.
• Build and maintain relationships with sales and marketing leaders and account teams.
• Lead and manage the marketing strategy for state adoptions and related collateral.
• Coordinate with Product Marketing to align national messaging with field input.
• Respond to district questionnaires and rubrics across products.
• Lead region-wide marketing tactics to support prospecting, lead generation, and pipeline growth.
• Stay informed on regional adoptions, RFPs, and policy changes.

Skills

Communication skills

Interpersonal skills

Leadership

Project management

Sales mindset

Travel readiness

Education

Bachelor’s degree

Tools

Google Suite

Microsoft Office

Google Analytics

HubSpot

Pardot

WordPress

Adobe

Zoom

Slack

Job description

Field Marketing Director

Location

Remote - United States

Employment Type

Full time

Location Type

Remote

Department

Sales

Compensation

• $120K – $140K
• Offers Commission

Overview

About Amplify

Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com.

Job Description Summary

The Field Marketing Director is responsible for defining, developing, and overseeing the execution of a comprehensive regional Go-To-Market strategy to support the sales team in achieving short- and long-term sales revenue targets and overall territory goals. This includes, but is not limited to, leading the development and execution of regionalized campaign plans, strategic and tactical adoption plans, multi-channel promotional strategies, territory-specific messaging and positioning, marketing collateral, and events, conferences, and sponsorships.

Essential Responsibilities

• Collaborate and partner with Sales Leadership to develop and maintain a territory brain trust that knows the region intimately, including the needs, gaps, obstacles, and opportunities across the territory.
• Collaborate and partner with Sales Leadership to develop and deliver regional sales events and meetings.
• Build and foster strong relationships with sales and marketing leaders, Account Executives, and Per Diems across the region, and maintain frequent communication to determine how to meet needs, fill gaps, and use resources most appropriately.
• Lead and manage the marketing strategy and activities for each stage of current and upcoming state adoptions, including market research, adoption-related messaging and collateral development, advanced pre-work, state submission processes, sampling, district evaluation and review processes, piloting, and selling.
• Collaborate and partner with Product Marketing to inform national messaging and marketing activities by providing ongoing input from the field.
• Manage response creation to district questionnaires and rubrics across products.
• Lead the marketing strategy and tactics utilized across the region, including those designed to support Sales with prospecting, lead generation, pipeline building, and opportunity advancement.
• Stay abreast of regional nuances, requirements, and developments, including, but not limited to, adoptions, RFPs, and policy changes.

Required Qualifications

• Bachelor’s degree
• 5+ years of professional experience in sales within the education publishing industry
• 5+ years of professional experience in marketing within the education publishing industry
• 5+ years of professional experience and success in managing complex projects—excellent project management skills are essential
• Experience developing and executing campaigns that drive sales
• Experience with prospecting, lead generation, pipeline building, and closing opportunities
• Experience writing RFPs and/or rubric responses
• Experience writing marketing copy, informing and influencing design, managing print production, coordinating print and digital marketing activities, and managing events
• Experience collaborating with Product Development, Product Management, and Marketing Services teams (including project managers, designers, and digital marketers)
• Experience (intermediate to advanced levels) with the entire Google Suite, Microsoft Office, Google Analytics, Marketing Automation Platforms (i.e., HubSpot, Pardot), WordPress, Adobe, Zoom, and Slack
• Exceptional written and verbal communication skills
• Exceptional interpersonal skills
• Exceptional leadership skills with experience managing people
• Ability to travel (15-20 % of time)

Preferred Qualifications

• Highly motivated, self-starter with a strong work ethic and drive
• Ability to operate effectively and calmly while maintaining a sense of urgency within a fast-paced, deadline-driven environment
• Ability to think strategically and analytically
• Ability to be agile and switch directions quickly and efficiently
• Ability to think creatively, solving unusual challenges in new and successful ways