Field Marketing Director

Fictiv; Michigan; On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Monthly stipends

Volunteer days

Learning stipend

Parental leave

Equity options

Wellness perks

Job summary

MISUMI Americas is seeking a Field Marketing Director to lead the field marketing strategy and execution for the Americas. You will drive demand generation, brand authority, and customer engagement through events, programs, and ABM-aligned experiences for key engineering and manufacturing segments.

This high-visibility role owns events, SWAG, budget, and ROI reporting, partnering with Sales, Marketing, and ABM leadership to ensure pipeline growth and measurable results.

Qualifications

• 10+ years in field, event, or experiential marketing (B2B tech/manufacturing preferred).
• Proven track record managing budgets of $1M+ and external vendors.
• Experience partnering with ABM teams on target-account events and attribution.

Responsibilities

• Lead field marketing strategy and execution to drive pipeline and ROI.
• Own events, community programs, and SWAG initiatives across regions.
• Collaborate with ABM and Sales leadership on account-based experiences.
• Plan and execute corporate and community events (trade shows, webinars, activations).
• Lead performance reporting and ROI analyses to executive leadership.

Skills

Vendor management

Budget ownership

ABM collaboration

Field marketing

Executive presenting

Job description

Responsibilities

• As the Field Marketing Director, you will lead the comprehensive field marketing strategy and execution for MISUMI Americas, driving demand generation, brand authority, and customer engagement
• You will own the full spectrum of events, community programs, and SWAG initiatives, collaborating closely with the ABM team to deliver high-impact, account-based experiences
• This is a high-visibility role where you will bridge the gap between broader GTM objectives and localized marketing activations, ensuring measurable pipeline growth and ROI across our key engineering and manufacturing segments
• Own planning and execution of all corporate and community events (trade shows, summits, customer events, webinars, field activations)
• Partner with the Director of ABM to plan and execute account-based events and align target-account investment and attribution
• Own SWAG program strategy and budget across Sales, Marketing, and internal initiatives
• Own event and field marketing performance reporting and ROI analysis; present to the VP of Marketing and executive team
• Define and own field marketing strategy, budget, and annual plan aligned to GTM and revenue goals
• Partner with the VP of Marketing, CMO, Sales leadership, Product Marketing, and Communications on strategy and execution

Benefits

• Monthly virtual work stipend
• Paid volunteer days
• Learning and development stipend
• Paid parental leave
• Equity options
• Wellness perks

Experience & Responsibilities

• Experience managing outside vendors, agencies, and contractors
• Proven budget ownership ($1M+) and track record building a program or function from the ground up
• Experience partnering with ABM or account-based marketing teams on target-account events and shared attribution
• 10+ years in field, event, or experiential marketing; B2B technology, manufacturing, or industrial markets preferred
• Vendor and agency management experience
• Executive presence; comfortable presenting strategy and results to C-suite stakeholders
• Can carry, lift, and move up to 30lbs
• While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch

We're actively seeking teammates who:

• Thrive in an environment emphasizing respect, honesty, collaboration, and growth
• Help us continue to build a world-class organization that values the contributions of all of our teammates
• Have an always learning mindset that celebrates learning, not just wins
• Excel at being part of a strong, empathetic team
• Bring diverse perspectives and experience to our culture and company