Field Marketing Director

fictiv; Oakland (CA); On-site; USD 144,000 - 160,000; Full time

Benefits offered by this job

Medical and dental insurance

401(k) retirement savings plan

Generous PTO

Job summary

MISUMI Americas seeks a Field Marketing Director to lead the comprehensive field marketing strategy and execution, driving demand generation, brand authority, and customer engagement. You will own events, community programs, and SWAG initiatives, collaborating with ABM to deliver account-based experiences and measurable pipeline growth.

This high-visibility role bridges GTM objectives and localized activations, traveling domestically 35-40% annually to trade shows and leadership off-sites, with

Qualifications

• 10+ years in field, event, or experiential marketing (B2B tech/manufacturing)
• Experience managing outside vendors, agencies, and contractors
• Proven budget ownership of $1M+ and ability to build programs from scratch
• Experience collaborating with ABM teams on target accounts and attribution
• Executive presence with C-suite communication

Responsibilities

• Own planning and execution of all corporate and community events (trade shows, summits, customer events, webinars, field activations).
• Partner with the Director of ABM to plan and execute account-based events and allocate investments.
• Own SWAG program strategy and budget across departments.
• Own event and field marketing performance reporting and ROI analysis; present to leadership.
• Define and own field marketing strategy, budget, and annual plan aligned to GTM and revenue goals.
• Partner with senior leaders on strategy and execution.

Skills

Field marketing

Event management

Budget ownership

Vendor management

ABM collaboration

Executive storytelling

Job description

About MISUMI Americas

MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.

Impact in this Role

As the Field Marketing Director, you will lead the comprehensive field marketing strategy and execution for MISUMI Americas, driving demand generation, brand authority, and customer engagement. You will own the full spectrum of events, community programs, and SWAG initiatives, collaborating closely with the ABM team to deliver high-impact, account-based experiences. This is a high-visibility role where you will bridge the gap between broader GTM objectives and localized marketing activations, ensuring measurable pipeline growth and ROI across our key engineering and manufacturing segments.

What You'll Be Doing

• Own planning and execution of all corporate and community events (trade shows, summits, customer events, webinars, field activations).
• Partner with the Director of ABM to plan and execute account-based events and align target-account investment and attribution.
• Own SWAG program strategy and budget across Sales, Marketing, and internal initiatives.
• Own event and field marketing performance reporting and ROI analysis; present to the VP of Marketing and executive team.
• Define and own field marketing strategy, budget, and annual plan aligned to GTM and revenue goals.
• Partner with the VP of Marketing, CMO, Sales leadership, Product Marketing, and Communications on strategy and execution.

Desired Traits

• 10+ years in field, event, or experiential marketing; B2B technology, manufacturing, or industrial markets preferred.
• Experience managing outside vendors, agencies, and contractors.
• Proven budget ownership ($1M+) and track record building a program or function from the ground up.
• Experience partnering with ABM or account-based marketing teams on target-account events and shared attribution.
• Executive presence; comfortable presenting strategy and results to C-suite stakeholders.
• Vendor and agency management experience.

Travel : Ability to travel 35-40% annually, domestically, for trade shows, summits, customer events, and leadership off sites

Physical Demands

While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch. Can carry,lift, and move up to 30lbs.

Perks & Benefits

As part of your total compensation package, you will receive:

• Competitive medical and dental insurance
• 401(k) retirement savings plan
• Generous PTO policy
• Leave programs, including: maternity, parental/bonding, as well medical leave to care for yourself or a loved one
• Salary Range: $143,500 to $160,150 per year, based upon experience

We're actively seeking teammates who:

• Bring diverse perspectives and experience to our culture and company.
• Excel at being part of a strong, empathetic team.
• Thrive in an environment emphasizing respect, honesty, collaboration, and growth.
• Have an 'always learning' mindset that celebrates learning, not just wins.
• Help us continue to build a world-class organization that values the contributions of all of our teammates

We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.