Field Marketing Director

POPLIFE; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

POPLIFE in Miami, FL seeks an experienced State Director to lead and grow key client business, including a major alcohol beverage supplier. You will oversee statewide field programming, experiential marketing, activations and trade events, while guiding strategy, planning and execution with senior client relationships.

You will manage budgets, drive growth, mentor teams, and communicate across departments to ensure high-quality delivery and client satisfaction.

Qualifications

• 8+ years of field marketing and management experience facilitating creative concepts with production teams.
• Experience developing Brand experience platforms and selling in new concepts.
• Proven track record leading client relationships and growing accounts.
• Experience in an agency environment; must be process-oriented and organized.
• Bev/Alcohol industry experience required.
• Experience managing cross-functional teams.

Responsibilities

• Serve as primary agency lead and senior point of contact for client partners.
• Provide proactive recommendations to support client objectives and growth opportunities.
• Lead, mentor, and develop market managers and staffing coordinators.
• Develop program materials including decks, playbooks, and training manuals.
• Oversee asset inventory and storage with POPLIFE National Producer.
• Lead statewide field programs in South Florida and adjacent markets.
• Recruit, onboard and manage external resources and vendors for programs.
• Develop and manage program budgets, revenue, and profitability.

Skills

8+ years exp

Brand experience

Client leadership

Agency environment

Bev/Alcohol experience

Cross-functional teams

Presentation skills

Travel willing

Culture affinity

Job description

OVERVIEW

POPLIFE is seeking an experienced and strategic State Director to lead and grow key client business, including a major alcohol beverage supplier. This role is responsible for developing and managing senior-level client relationships while leading the strategy, planning, development, and execution of statewide field programming (on premise managed bar nights + off premise samplings), experiential marketing programs, consumer activations, and trade events. The State Director serves as a trusted advisor, thought leader, and problem solver for clients, bringing a deep understanding of the field marketing landscape, emerging cultural trends, and the evolving spirits and cocktail industry. The ideal candidate has agency experience across lifestyle, spirits, and food & beverage brands, and a proven track record of leading teams to deliver impactful, innovative programs that drive client success. This role requires a collaborative and adaptable leader who can seamlessly navigate between account management, strategy, and production while overseeing multiple projects, clients, and direct reports. Strong communication, relationship-building, and organizational skills are essential, along with the ability to manage complex programs effectively and profitably.

GENERAL ROLES & RESPONSIBILITIES

• Serve as the primary agency lead and senior point of contact for client partners, building trusted relationships
• Provide proactive, insight-driven recommendations that support client business objectives and identify opportunities for growth
• Lead, mentor, and develop direct reports from market managers and staffing coordinators while fostering professional growth and high performance
• Provide guidance, coaching and support to team members while promoting collaboration and accountability across agency teams
• Develop key program materials, including decks, playbooks, training manuals, presentations and operational guides
• Works alongside POPLIFE National Producer to oversee asset inventory and storage
• Lead, grow, manage and staff statewide field programs (specifically SFL)
• Identify, recruit, onboard and manage external resource and vendors to execute programs successfully
• Develop, manage, and maintain oversight of program budgets, revenue, profitability, and overall account financial performance
• Lead client communications through regular status meetings, IAT, presentations, and reporting, ensuring alignment, transparency and overall client satisfaction
• Develop and manage workback schedules and communication plans to ensure program milestones and deliverables remain on track
• Lead post-program analysis and performance reporting, evaluating KPIs, budgets, consumer engagement and ROI
• Deliver actionable insights, key learnings and optimization recommendations to improve future program performance
• Utilize data and market trends to inform strategic decision-making and continuously enhance client programs and agency offerings
• Lead strategy, development, planning and execution of and on-and off-premise sampling activations
• Oversee aspects of program execution from concept through completion, ensuring operational excellence and high-quality delivery

QUALIFICATIONS

• 8+ years of experience in field marketing and management, understanding how to bring creative vision to life working with production teams
• Experience developing Brand experience platforms, writing, presenting and selling in concepts
• Proven track record of client leadership and account growth
• Experience in an agency environment; must be process-oriented and highly organized
• Excellent people manager, motivator and mentor with ability to recruit and retain high functioning employees
• Experience managing, tracking and reconciling large-scale, complex program budgets
• Must have Bev/Alch experience
• Must have experience managing cross functional teams
• Excellent written and persuasive presentation skills
• Ability to mulit-task with attention to detail, follow through and consistently meet deadlines
• Demonstrate Problem solving skills
• Willingness to travel and be on-site for events
• Passion for culture - music, fashion, art, lifestyle