Field Marketing Coordinator-VA South

Socket.dev; Chesapeake (VA); On-site; USD 58,000 - 62,000; Full time

Job summary

Dental Care Alliance in Virginia is seeking a full-time Field Marketing Coordinator for the VA South area. You will develop and execute strategic B2B marketing plans to increase patient referrals and treatment completion through local networking with area dental offices and doctors.

This role is in-person across our dental practices, not remote, and requires travel to multiple offices including Chesapeake and Virginia Beach.

Qualifications

• Bachelor's degree in Marketing/Communications or related field.
• Ability to build relationships and network locally.
• Strong written and verbal communication with marketing acumen.
• Experience coordinating events and campaigns.

Responsibilities

• Promote and advocate for the offices and its values.
• Coordinate photos/videos for social media and distribute content on practice pages.
• Represent offices at events and promotions; assist with marketing initiatives.
• Collect feedback from managers; provide market insights quarterly.
• Identify community influencers and collaborate with brand team.

Skills

Marketing

Communication

Social Skills

Data Analysis

Event Planning

Organizational Skills

Travel Ready

Microsoft Office

Content Creation

Strategic Thinking

Education

Bachelor's in Marketing/Communications

Job description

Overview

Dental Care Alliance is hiring a full-time Field Marketing Coordinator for the VA South area only.This person will develop and execute strategic B2B marketing plans to increase patient referrals andtreatment completion through local networking and relationship building with area dental offices anddoctors. Plan and coordinate professional events for key audiences, develop meaningful social mediacontent and marketing materials. Launch targeted local grassroots marketing initiatives in line with theoffices’ brands, professional image, and target audiences.Please note this position is NOT remote you will be working throughout our Dental Practices:The VA Field marketer will be representing the following practices:57226 DSC Chesapeake57240 DSC Virginia Beach

Salary range for this role $58,000-$62,000

Responsibilities

• Promotion and Advocacy: Act as an enthusiastic advocate for the offices and its values.


• Content Creation: Go to offices and capture photos, videos, review for social media posts that feature the practice. Distribute this content directly on the practice pages and/orsubmit to the Brand Manager


• Events and Promotions: Represent the offices at events, trade shows, or other promotional activities. Assist with giveaways and other marketing initiatives.


• Feedback and Insights: Collect feedback from office managers and relay it to the marketing team. Provide insights into market trends, consumer preferences, and competitor activities in the markets you serve on a quarterly basis. Secret shop otherpractices.


• Social Media Collaboration: Identify influencers in the community and send back to the brand team

Qualifications

• Bachelors degree in Marketing/Communications or related field.


• Critical thinker with strong problem-solving and research proficiencies.


• Ability to comprehend and interpret competitor strategies and consumer behavior.


• Creative mind with superb written and verbal communication skills.


• Ability to build relationships through social skills and friendly disposition


• Ability to gather large amounts of data and convert it into meaningful analysis.


• Solid organizational skills and detail oriented.


• Experience in event coordination and planning.


• Ability to work under pressure and meet strict deadlines.


• Ability to simplify complex information into a user-friendly format.


• Proficiency in Microsoft Office with the capacity to learn and utilize other software platforms to enhance our marketing efforts.


• Must have reliable transportation and be willing to travel frequently


• Ability to work outside normal business hours occasionally is required. Events may beheld in evening hours or on weekends.

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